* 67% regularly watch videos on YouTube, etc. * 95% have watched online videos in the last 3 months. * 49% have uploaded online videos in the last 3 months [shockingly high--almost makes us discount all findings, or at least conclude that this
# Successful interactive marketing may be less a matter of domination and control, and more a matter of fitting in. # There is a human need to assert and present to the world a self-serving identity and to manage one's personal reputation. # The form of
A) if you can dramatically lower the cost of production and distribution, you can offer far more variety. B) given more variety and the tools to easily organize it for individual taste, people will increasingly revel in their differences, rather than sett
While P&G sites captured only 3.3% of ComScore's U.S. web audience in October, that's more than double its industry-leading 1.3% share of U.S. ad spending last year and nine times its share of online ad spending, according to TNS Media Intelligence. The m
The average Brit now spends £3 per month on online audio and visual content, equating to £36 per year. Video content is closing the gap on audio, accounting for 43 per cent of spending. The biggest spenders are unsurprisingly the 18 to 24 age group, whi
1. I may start with something specific in mind 2. I may want to hear about the latest events in Iraq 3. I may start with just an idea of the kind of content 4. I may want to see what somoeone may want to show me 5. I may just want a way to pass the time
