* 67% regularly watch videos on YouTube, etc. * 95% have watched online videos in the last 3 months. * 49% have uploaded online videos in the last 3 months [shockingly high--almost makes us discount all findings, or at least conclude that this
Researchers estimate that 25-30% of total media time is spent multitasking, and the more media a person consumes, the more likely they will consume several channels at once. Why should marketers care? Because multitasking has a profound impact on consumer
There seems to be some shock this morning at the fact consumers prefer renting DVDs or using pay-per-view over waiting hours to download and watch a movie that's frequently limited in quality. TechWeb argues people aren't downloading films because their e
Wie sieht die Zukunft der Medien aus. Ein Report mit verschiedenen Ansätzen. Untersucht die Verbindung zw. den Medien. Und neue Trends und Entwicklungen von der Teilhabe bis hin zu der Nutzung und schaffung. Framework
