* 67% regularly watch videos on YouTube, etc. * 95% have watched online videos in the last 3 months. * 49% have uploaded online videos in the last 3 months [shockingly high--almost makes us discount all findings, or at least conclude that this
# Successful interactive marketing may be less a matter of domination and control, and more a matter of fitting in. # There is a human need to assert and present to the world a self-serving identity and to manage one's personal reputation. # The form of
The IBM Institute for Business Value provides strategic insights and recommendations that address critical business challenges to help clients capitalize on new opportunities. The Institute is comprised of consultants around the world who conduct research
The growing reach of new distribution models will expand the total consumer base of Internet video consumers from roughly 300 million today to nearly one billion by 2012. This growth will create a demand for new and evolved monetization models that will h
Forrester segmented the online audience into several different stratas - what they call a ladder of participation. They found that "Inactives" are by far the dominant group (52%). They're followed by spectators, joiners, critics, collectors and last but n
Researchers estimate that 25-30% of total media time is spent multitasking, and the more media a person consumes, the more likely they will consume several channels at once. Why should marketers care? Because multitasking has a profound impact on consumer
There seems to be some shock this morning at the fact consumers prefer renting DVDs or using pay-per-view over waiting hours to download and watch a movie that's frequently limited in quality. TechWeb argues people aren't downloading films because their e
Laut einer im August erfolgten Umfrage von TNS Infratest bei 1.000 Privatpersonen erklärten 62 Prozent der Befragten, allein der Preisvorteil gegenüber den Einzelkomponenten gäbe den Ausschlag für den Kauf eines solchen gebündelten Paketes.
Wie sieht die Zukunft der Medien aus. Ein Report mit verschiedenen Ansätzen. Untersucht die Verbindung zw. den Medien. Und neue Trends und Entwicklungen von der Teilhabe bis hin zu der Nutzung und schaffung. Framework
13.3 % des $22 Mrd Markt des Britischen Medienmarkts werden fürs Internet ausgegeben. Das Internte wird vom 3. Medium zum 2. in den UK werden. Außerdem werden die Außgaben für Werbung im Internet weiter steigen. Doppelt so hoch als in den USA.
Eine Studie der Online Publisher's Association stellt ferst, dass 17% des Meidenkonsums online stattffindet. Dagegen machen die Marketingausgaben für Online 8% der Werbebudgets aus. Da klafft eine nette Lücke, die vom Ego herrrührt.
