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* 67% regularly watch videos on YouTube, etc. * 95% have watched online videos in the last 3 months. * 49% have uploaded online videos in the last 3 months [shockingly high--almost makes us discount all findings, or at least conclude that this
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# Successful interactive marketing may be less a matter of domination and control, and more a matter of fitting in. # There is a human need to assert and present to the world a self-serving identity and to manage one's personal reputation. # The form of
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Network television had been the ultimate example of a so-called push business, once supported by heavy promotion, big fall lineups and an endless search for popular prime-time attractions like “American Idol.” It is increasingly relying instead on pul
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The IBM Institute for Business Value provides strategic insights and recommendations that address critical business challenges to help clients capitalize on new opportunities. The Institute is comprised of consultants around the world who conduct research
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The growing reach of new distribution models will expand the total consumer base of Internet video consumers from roughly 300 million today to nearly one billion by 2012. This growth will create a demand for new and evolved monetization models that will h
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Informational consumption - e.g. when a stockbroker needs to be across what a firm is doing. Here sharedness is unnecessary and sometimes undesirable (although, interestingly, it is sometimes mandated by law) Ritual consumption - e.g. when I read the pap
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Forrester segmented the online audience into several different stratas - what they call a ladder of participation. They found that "Inactives" are by far the dominant group (52%). They're followed by spectators, joiners, critics, collectors and last but n
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Content owners are looking to syndicate content on a massive scale through open channels and the Internet. Distributors and channel owners, on the other hand, are showing interest in closed or “walled garden” style communities that provide a ready-mad
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Researchers estimate that 25-30% of total media time is spent multitasking, and the more media a person consumes, the more likely they will consume several channels at once. Why should marketers care? Because multitasking has a profound impact on consumer
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While it's no surprise that the mystery surround HDTV is further complicated by glossy marketing and a lack of technical support all around, a recent report claims that "about 19.5 million consumers" who purchased an HDTV over the holiday break are now co
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A) if you can dramatically lower the cost of production and distribution, you can offer far more variety. B) given more variety and the tools to easily organize it for individual taste, people will increasingly revel in their differences, rather than sett
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Now, with the advent of social media, a brand like Nike or Bebe could test ideas and garner feedback from literally millions of target consumers - efficiently and cost effectively - long before actually launching the product.These consumers could then be
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. In short, Brightcove's Consumer Media services enables any website, media owners or marketer to launch their own user-generated video services. We believe that the deep passion of consumers to create and share their own media can gain even greater mains
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There seems to be some shock this morning at the fact consumers prefer renting DVDs or using pay-per-view over waiting hours to download and watch a movie that's frequently limited in quality. TechWeb argues people aren't downloading films because their e
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What is a basis for advantage is exploding what was clean and streamlined yesterday: unlocking new possibilities for value creation which are messy because interactions at the edge are richer, deeper, riskier, and, ultimately, human. They're not - like t
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While P&G sites captured only 3.3% of ComScore's U.S. web audience in October, that's more than double its industry-leading 1.3% share of U.S. ad spending last year and nine times its share of online ad spending, according to TNS Media Intelligence. The m
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The Third Wave, is the merger between the notions of producer and consumer. Toffler envisioned the world we now live in where the consumer is participating in the production of customized products and services
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The average Brit now spends £3 per month on online audio and visual content, equating to £36 per year. Video content is closing the gap on audio, accounting for 43 per cent of spending. The biggest spenders are unsurprisingly the 18 to 24 age group, whi
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And here's the marvelous simplicity of engagement: It's a two-way street, and rather than wringing our hands over how to get people to engage with us (so that we can manipulate them), why don't we spend our time engaging our customers?
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Based on the profile info supplied, the age of an average YouTuber is 27, with 20% being 35 or older - a bit more mature, perhaps, than the kids over at MySpace. 178 think of themselves as happy while 1030 like to include the word angel. Finally, who you
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Laut einer im August erfolgten Umfrage von TNS Infratest bei 1.000 Privatpersonen erklärten 62 Prozent der Befragten, allein der Preisvorteil gegenüber den Einzelkomponenten gäbe den Ausschlag für den Kauf eines solchen gebündelten Paketes.
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1. I may start with something specific in mind 2. I may want to hear about the latest events in Iraq 3. I may start with just an idea of the kind of content 4. I may want to see what somoeone may want to show me 5. I may just want a way to pass the time
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The key to success in media today and in the future is to recognize that we, the people, formerly known as the audience, are in control. Artists, too, now have more control. Middlemen don’t. Middlemen don’t own content, software, creativity, or art.
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Die Werbenden sollten relevate Werbung in die Videoeiten einbinden aufgrund der Kategorien.Der USer kann dann der Einlandung folgen und die Werbung freiwillig ansehen anstatt sie sehen zu müssen. Es ergibt sich ein neues System.
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Wie sieht die Zukunft der Medien aus. Ein Report mit verschiedenen Ansätzen. Untersucht die Verbindung zw. den Medien. Und neue Trends und Entwicklungen von der Teilhabe bis hin zu der Nutzung und schaffung. Framework
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Die neue Medienwährung ist Zeit. Und das steht im Gegensatz zum 1/3 Marketing das die Zuschauer in der Primetime sehen. Deshalb überspringen sie mit dem DVR die Werbung. DVR Nutzer wollen das zu 60% vom Produkt.
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13.3 % des $22 Mrd Markt des Britischen Medienmarkts werden fürs Internet ausgegeben. Das Internte wird vom 3. Medium zum 2. in den UK werden. Außerdem werden die Außgaben für Werbung im Internet weiter steigen. Doppelt so hoch als in den USA.
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Eine Studie der Online Publisher's Association stellt ferst, dass 17% des Meidenkonsums online stattffindet. Dagegen machen die Marketingausgaben für Online 8% der Werbebudgets aus. Da klafft eine nette Lücke, die vom Ego herrrührt.
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Eine Übersicht der Konsumentemeinung zu YouTube und der Onlinevideowelle. Die Meisten schätzen das Archiv und das Stöbern nach neuen Inhalten, die ansonsten nicht zugänglich wären. Copyright Verletzungen wären wohl unvermeidlich.
