The findings were pretty interesting. Revver is head and shoulders above the other sites in terms of ratio of video viewers to unique visitors, with 2.35 million viewers in June to 477,000 visitors, for a ratio of 4.92.
Der comScore CEO erklärt sehr ausführlich die verschiedenen Messmethoden für PV und Hits usw. und die Probleme der Serverlogs sowie die seines Panels. Außerdem seien die TV-Ratings inakurrat, weil nur einer misst.
It's hard to trust traffic stats, and even harder to make a clear valuation in the echo chamber of online punditry. And when there's uncertainty in an online video site's traffic, that uncertaintly can be passed through to uncertainty in the company's val
According to a new video report that comScore Media Metrix will begin offering starting Tuesday morning, 37.4 million unique individuals watched a video on MySpace in July. All told, they collectively watched 1.4 billion videos.
Monatlich gibt es nun die Top Internetseiten von Comscore für Europe. Vorne sind die üblichen verdächtigen MSN, Google, Yahoo, Ebay, Wikipedia, Time Warner, Amazon usw.
YouTube 40 with 16 Mio visitors, a 20% increase versus June. Video-mania also drove a two-fold increase in traffic to MySpace Videos, which had 20 Mio visitors, trailing only Yahoo! Video with 21.1 MIo visitors (up 28% from June).
