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Multiply provides blogging tools, hosting for your photos, videos and music, a web-based calendar and the ability to review products you’ve bought. What’s more, the profile pages are customizable - you can choose between 18 themes and reposition the
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2007 is about “How do I deploy social media”. Companies will start to integrate Social Media up and down and side to side in the organization, both externally as well as internally.
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For a company like Yahoo, social networking is not a market that they should buy into. Yes, Murdoch needed to, being a traditional media company with no real Internet competency. Even Google’s acquisition of YouTube made sense from the perspective of co
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The strength of YouTube isn’t the mass of copyrighted material and television shows, many of which have been purged. Rather, it’s the loyal community of viewers and users who upload content. That’s what Google was buying and what other media compani
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Kim suggests “game mechanics” as a framework to create services that are more fun, compelling and addictive. Boy, it seems incredibly obvious now: As YouTube’s popularity has skyrocketed, so has its alignment with these five key elements of game mec
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Most user communities take a typical path--the newbies ask questions, and a select group of more advanced users answer them. But that's a slow path to building the community, and it leaves a huge gaping hole in the middle where most users drop out. If we
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What is a basis for advantage is exploding what was clean and streamlined yesterday: unlocking new possibilities for value creation which are messy because interactions at the edge are richer, deeper, riskier, and, ultimately, human. They're not - like t
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So far, the value chain just belongs to Google - which really doesn't count - viz their recent lameness in China (which sucks so hard, it's awesome). How about a public search engine? How about things like Psiphon? That's what the CC kru should be doing (
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And that’s that you quickly realize that the members of the community feel strongly that the service belongs to them, and the control that you, the corporation, think you have is actually, in large part, an illusion.it will be the people themselves who
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What this all boils down to is a growing and substantial market need for new ad models and platforms. Granted, there’s a good chance that the dominant players of today, like Google and Yahoo, will end up being the ones to develop the new models.
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Is this a reasonable statement to make? * Tagging is the process of adding descriptive terms to an item, without the constraint of a controlled vocabulary * Folksonomy is the aggregation of tags from one or more users
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A “social network site” is a category of websites with profiles, semi-persistent public commentary on the profile, and a traversable publicly articulated social network displayed in relation to the profile.
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The wise magazine will enable its community to speak among themselves. And it will also find ways to extract and share the wisdom of its crowd. This is true not just of magazines but of other, similar brands in other media
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he challenge for media companies is to find the right balance between participation and control, outsourcing and editorial guidance, openness and order. The walls between content creation and commerce are also falling away, as we’ve seen with everyth
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Die alten VC-Weisheiten werden bei Firmen, die ihr Leben aus der Community beziehen, nicht mehr gelten. Communitymanagement im Internet ist ein absoluter Scheissjob, done that, nie wieder, danke, lustig und lukratiuv wie ein Flohzirkus in der Unterhose.
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But a second and also extremely difficult problem is how, or whether, the economies can be linked. Is there a way to cross over from the commercial to second economy? Is there a way to manage a hybrid economy — one that tries to manage this link.
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There’s no question, however, that MySpace’s recent popularity has brought with it a proliferation of spam that has annoyed some users. Many advertisers take advantage of the “friend request” function and send out requests that are really just adv
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McLuhan's axioms aside, in this case when you forget about the medium, you embrace the message. YouTube may be a displayer, but it's also a connector on an unprecedented scale. YouTube users actively subscribe to other users. They comment on videos. They
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Social networks, which are rapidly becoming the portals of the next generation, must place high strategic priority on their communications functionality if they wish to continue their pace of traffic growth, usage, and retention.
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ich würde ganz klar zur Vereinfachung und zum einfacheren Einstieg in das gedankliche Konstrukt zwischen intrinsischen und extrinsischen Faktoren unterscheiden.
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Definition von Social Media über die Participation, Offenheit, Konversation, Community und die Verbindungen zwischen den Punkten. Außerdem Darstellung der wichtigsten Phänomene wie Blogs uws.
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Focusing on the core, in this case, is a huge strategic error. Vertical integration is the kiss of death in an atomizing value chain - unless it is done to multiply and create market space at the edges, rather than focus on controlling a decaying core.
