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  1. Online Spin » Blog Archive » Top-Ten Principles of Consumer-Generated Advertising Campaigns

    I recently created the Top-Ten Principles of Consumer-Generated Advertising Campaigns: 1. Connect The Program To Larger Business Goals: Ensure that your strategy aligns with well-defined goals and objectives, and create a measurement framework for pro
    10.06.2007 to , , , , , , by bertram

  2. Video ‘Spam’ Coming to YouTube « Screenwerk

    If YouTube doesn’t police commercial video spam, users will be alienated. Google, for its part, will lose part of the revenue opportunity it bought YouTube to capture — brand marketing via online video.
    29.10.2006 to , , , , , , , , , by bertram

  3. Lonelygirl15 Enlisted For UN Ads on YouTube - Mashable!

    lonelygirl15, it emerges that she’s been enlisted by the UN to create an ad for an anti-poverty event on Sunday
    13.10.2006 to , , , , , , by bertram

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