They want to be able to sell the ads, track the viewers, and protect their brands from the grubby hands of consumers (it's okay to watch, just don't touch). That is why they are turning to companies like Brightcove and Maven Networks
. In short, Brightcove's Consumer Media services enables any website, media owners or marketer to launch their own user-generated video services. We believe that the deep passion of consumers to create and share their own media can gain even greater mains
Brightcove offers standard and innovative ad formats that balance your marketing objectives for engagement with the quality of the consumer experience. All formats are delivered through a flexible system for managing and optimizing ad insertion points acr
With our recent launch, we opened up some of our APIs for creating Internet TV channels and experiences. Our belief all along has been that we are in the early innings of Internet TV, and that we would soon begin to see broad innovation in how consumers i
Matching content from producers to micro-audiences that are interested in that content is one of the central problems Brightcove is trying to solve with our syndication marketplace. Brightcove erklärt.
Brightcove CEO erklärt die unterschiede zw. IPTV und InternetTV. Offen/geschlossen, alle/Kableunternehmen, neue/alte Inhalte, global/regional. Beides sind weiterentwicklungen. Internet TV des Internets, IPTV des Kabelsystems.
Big Player in der Video Distribution über das Internet gerade in der Startphase. Bietet ein Komplettpaket für Contenteigner an. Bettet Werbung ein oder regelt die Bezahlung.
