The changes to Bud.TV will include a variety of new features, such as a social-networking component and shorter videos -- about one minute each -- rather than the longer programs (usually about six minutes) that now dominate the site. Even the much-hyped
I’m all for user-generated content (including video) but in this instance you’d need to have some sort of segregated content area or editorial intervention to ensure that lots of waste-of-time garbage video didn’t get onto the site.
CPA publisher are much happier piggybacking on demand you've already created than actually creating demand. The perfect example of this is affiliates bidding on brand terms (if they're allowed to).