Product placement and branded entertainment are increasingly becoming de rigueur in the Hispanic television market. “It is getting to the point where every call and presentation I make to every one of the advertisers out there, they want to talk about h
Now, with the advent of social media, a brand like Nike or Bebe could test ideas and garner feedback from literally millions of target consumers - efficiently and cost effectively - long before actually launching the product.These consumers could then be
Media brands are increasingly defined by communities, and now anyone – from individuals to software companies – can create a media brand. What’s changed is not the importance or the role of media brands, but rather what defines a media brand and wha
Consumer experiences are more distributed than ever. Consumers are willing (and able) to engage with your brand much more deeply than before. Consumers will engage in conversations about your brand whether you like it or not.
The engagement myth is built on an insatiable desire to get consumers obsessed with our brands. That's because TV advertising ain't what it used to be. Often "engagement" is achieved through digital technology.
Then you have the X factor of online video, with TV advertisers turning to online, and a growing frenzy over the video ad space. Beyond 800 numbers, most TV ads were never intended to be direct response.
