The changes to Bud.TV will include a variety of new features, such as a social-networking component and shorter videos -- about one minute each -- rather than the longer programs (usually about six minutes) that now dominate the site. Even the much-hyped
Votigo, a site that lets businesses, bands, organizations and individual users launch their own video and photo contests, is announcing its official launch on Thursday. Start your own video or photo contest and share it with friends. It's free & easy! Use
Product placement and branded entertainment are increasingly becoming de rigueur in the Hispanic television market. “It is getting to the point where every call and presentation I make to every one of the advertisers out there, they want to talk about h
I’m all for user-generated content (including video) but in this instance you’d need to have some sort of segregated content area or editorial intervention to ensure that lots of waste-of-time garbage video didn’t get onto the site.
Now, with the advent of social media, a brand like Nike or Bebe could test ideas and garner feedback from literally millions of target consumers - efficiently and cost effectively - long before actually launching the product.These consumers could then be
Brightcove offers standard and innovative ad formats that balance your marketing objectives for engagement with the quality of the consumer experience. All formats are delivered through a flexible system for managing and optimizing ad insertion points acr
For media companies looking at the future of video, the elephant in the room is — why should anyone pay for video distribution if virality is the new metric of success? For agencies the elephant is — how do we charge for this value when it doesn’t f
CPA publisher are much happier piggybacking on demand you've already created than actually creating demand. The perfect example of this is affiliates bidding on brand terms (if they're allowed to).
Media brands are increasingly defined by communities, and now anyone – from individuals to software companies – can create a media brand. What’s changed is not the importance or the role of media brands, but rather what defines a media brand and wha
Consumer experiences are more distributed than ever. Consumers are willing (and able) to engage with your brand much more deeply than before. Consumers will engage in conversations about your brand whether you like it or not.
The engagement myth is built on an insatiable desire to get consumers obsessed with our brands. That's because TV advertising ain't what it used to be. Often "engagement" is achieved through digital technology.
Then you have the X factor of online video, with TV advertisers turning to online, and a growing frenzy over the video ad space. Beyond 800 numbers, most TV ads were never intended to be direct response.
