Anheuser-Busch has announced that they will continue to fund their struggling online video site, Bud.tv, for at least another year. This news comes as a surprise to some as it is estimated that the site is only attracting approximately 50,000 unique visi
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focus on creating video content, not just video ads." There are several ways to do this, as listed in the report: 1. Let your brand piggyback on a story. If people get tied up in an interesting or entertaining story, they won't mind if you use it as a
Die Resonanz sprengt alle Erwartungen. Bislang generierte der Blog über 1.150.000 Videoviews und bei I-Tunes ist das Thema Nr. 1 der Podcast-Charts
Don't be tempted by exclusivity. Everyone wants that distribution deal from a studio, a network, or a mobile company. In the on-demand environment audiences thrive on (and we helped create), access anywhere will be a key factor in breaking through.
that video is now embedded and playing on dozens of sites (including now this one) — FOR FREE. Media companies have long depended on the ever growing bucket of money that gets poured into political campaign ads — especially presidential campaigns.
Advertiser-integrated content The deal with Studio 2.0, the most aggressive Hollywood-studio foray into advertiser-integrated content, will spawn an internet show called "Hardly News." The show will be a hybrid of comedy, news and games intended to pull i
A 75-second viral clip that Dove posted on YouTube has driven three times as much traffic to CampaignforRealBeauty.com than the company’s Super Bowl ad last year.
The plans call for Bud TV to offer computer users six channels of comedy, reality, sports and talk programming created for and by Anheuser-Busch. Und im Bud Tube können die User ihre eigenen Episoden generieren und Werbung gestalten.
Einmal durch die neuen Angebote der eingebetteten Werbung oder des Channels. Der Channels zumindest der von Paris ist noch nicht besonders toll. Oder ein Grassroot-Ansatz wie VW mit dem Unpimp oder Colbert, Sony.
YouTube macht Geld mit Werbung vor der Werbung und verwischt die Grenze zwischen Amateuren und Profis. Es löst aber nicht die großen dinge wie die Werbung vor den User Generated Videos. Außerdem wollen sie ein Video adsense aufziehen.
