But this time, A-B will do more testing of content with consumers before it greenlights any productions, Ponturo said. "We do that on commercials now. We don't go into production until we really have a very strong feeling that the idea can play out well t
Anheuser-Busch has announced that they will continue to fund their struggling online video site, Bud.tv, for at least another year. This news comes as a surprise to some as it is estimated that the site is only attracting approximately 50,000 unique visi
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The changes to Bud.TV will include a variety of new features, such as a social-networking component and shorter videos -- about one minute each -- rather than the longer programs (usually about six minutes) that now dominate the site. Even the much-hyped
focus on creating video content, not just video ads." There are several ways to do this, as listed in the report: 1. Let your brand piggyback on a story. If people get tied up in an interesting or entertaining story, they won't mind if you use it as a
Die Resonanz sprengt alle Erwartungen. Bislang generierte der Blog über 1.150.000 Videoviews und bei I-Tunes ist das Thema Nr. 1 der Podcast-Charts
