The changes to Bud.TV will include a variety of new features, such as a social-networking component and shorter videos -- about one minute each -- rather than the longer programs (usually about six minutes) that now dominate the site. Even the much-hyped
Not to say that that the content won’t appeal to its target demo, the twentysomething American male. But from a business standpoint, they’ve spent a lot of money on production in order to get that “cheap and cheesy” feel. Which is the kind of spen
Advertiser-integrated content The deal with Studio 2.0, the most aggressive Hollywood-studio foray into advertiser-integrated content, will spawn an internet show called "Hardly News." The show will be a hybrid of comedy, news and games intended to pull i
As AdAge reports, Studio 2.0 will create a show for A-B’s upcoming Bud.TV, a 24-hour broadband network with seven channels aimed squarely at the brewery’s most sought-after demo—young males old enough to drink.
CPA publisher are much happier piggybacking on demand you've already created than actually creating demand. The perfect example of this is affiliates bidding on brand terms (if they're allowed to).
They're not scared of the UGC as much as they are of losing control. This line -- we want our brand in the marketplace presented in a certain way -- is the very heart of what's under assault in the Media 2.0 space.
YouTube Werber: remember that the users are in control, and what they think is entertaining and worth their time; particularly as to raw humor and home-grown talent; may not generally align with your branded content.
The plans call for Bud TV to offer computer users six channels of comedy, reality, sports and talk programming created for and by Anheuser-Busch. Und im Bud Tube können die User ihre eigenen Episoden generieren und Werbung gestalten.
Die Chancen von Branded Content und die Änderungen in der Rezeption beim Konsumenten. Wichtig ist aber der User generated Content Der Konsument übt nun eine viel größere Kontrolle auf seinen Konsum und Auswahl aus.
