-
-
But this time, A-B will do more testing of content with consumers before it greenlights any productions, Ponturo said. "We do that on commercials now. We don't go into production until we really have a very strong feeling that the idea can play out well t
-
Anheuser-Busch has announced that they will continue to fund their struggling online video site, Bud.tv, for at least another year. This news comes as a surprise to some as it is estimated that the site is only attracting approximately 50,000 unique visi
-
-
-
-
-
Honda has teamed up with Sony to be the sole sponsor for the Minisode series that are being shown exclusively on MySpace. We first covered Sony’s minisode announcement here.
-
Youbcww.de ist das Video-Portal für alle Freunde und Kenner des AXE-Effektes - und für alle, die es werden wollen. Hier findest Du reichlich spaßige, selbst gedrehte Clips von AXE-Freunden aus ganz Deutschland. Natürlich kannst auch Du Deine eigenen C
-
The changes to Bud.TV will include a variety of new features, such as a social-networking component and shorter videos -- about one minute each -- rather than the longer programs (usually about six minutes) that now dominate the site. Even the much-hyped
-
focus on creating video content, not just video ads." There are several ways to do this, as listed in the report: 1. Let your brand piggyback on a story. If people get tied up in an interesting or entertaining story, they won't mind if you use it as a
-
Die Resonanz sprengt alle Erwartungen. Bislang generierte der Blog über 1.150.000 Videoviews und bei I-Tunes ist das Thema Nr. 1 der Podcast-Charts
-
Not to say that that the content won’t appeal to its target demo, the twentysomething American male. But from a business standpoint, they’ve spent a lot of money on production in order to get that “cheap and cheesy” feel. Which is the kind of spen
-
Don't be tempted by exclusivity. Everyone wants that distribution deal from a studio, a network, or a mobile company. In the on-demand environment audiences thrive on (and we helped create), access anywhere will be a key factor in breaking through.
-
that video is now embedded and playing on dozens of sites (including now this one) — FOR FREE. Media companies have long depended on the ever growing bucket of money that gets poured into political campaign ads — especially presidential campaigns.
-
Advertiser-integrated content The deal with Studio 2.0, the most aggressive Hollywood-studio foray into advertiser-integrated content, will spawn an internet show called "Hardly News." The show will be a hybrid of comedy, news and games intended to pull i
-
As AdAge reports, Studio 2.0 will create a show for A-B’s upcoming Bud.TV, a 24-hour broadband network with seven channels aimed squarely at the brewery’s most sought-after demo—young males old enough to drink.
-
For media companies looking at the future of video, the elephant in the room is — why should anyone pay for video distribution if virality is the new metric of success? For agencies the elephant is — how do we charge for this value when it doesn’t f
-
CPA publisher are much happier piggybacking on demand you've already created than actually creating demand. The perfect example of this is affiliates bidding on brand terms (if they're allowed to).
-
They're not scared of the UGC as much as they are of losing control. This line -- we want our brand in the marketplace presented in a certain way -- is the very heart of what's under assault in the Media 2.0 space.
-
A 75-second viral clip that Dove posted on YouTube has driven three times as much traffic to CampaignforRealBeauty.com than the company’s Super Bowl ad last year.
-
And please don't confuse social networking with viral marketing. They aren't the same thing. Social networking isn't a strategy, it's a concept that's accelerated by the Internet.
-
Brandadvertising muss revolutioniert werden! How much so companies profit in the short term and/or the long term from the billions they spend on brand advertising? In other words, show it to me on the P&L statement!
-
YouTube Werber: remember that the users are in control, and what they think is entertaining and worth their time; particularly as to raw humor and home-grown talent; may not generally align with your branded content.
-
The plans call for Bud TV to offer computer users six channels of comedy, reality, sports and talk programming created for and by Anheuser-Busch. Und im Bud Tube können die User ihre eigenen Episoden generieren und Werbung gestalten.
-
Einmal durch die neuen Angebote der eingebetteten Werbung oder des Channels. Der Channels zumindest der von Paris ist noch nicht besonders toll. Oder ein Grassroot-Ansatz wie VW mit dem Unpimp oder Colbert, Sony.
-
YouTube macht Geld mit Werbung vor der Werbung und verwischt die Grenze zwischen Amateuren und Profis. Es löst aber nicht die großen dinge wie die Werbung vor den User Generated Videos. Außerdem wollen sie ein Video adsense aufziehen.
-
Social Networking wird immer mehr von Unternehmen eingesetzt, die daraus eigene Netzwerke generieren. Es braucht aber Mut die Marke etwas offener zu gestalten und ein genaues Monitoring der Seiten damit nicht die Marke in mitleidenschaft gezogen wird.
-
Die Chancen von Branded Content und die Änderungen in der Rezeption beim Konsumenten. Wichtig ist aber der User generated Content Der Konsument übt nun eine viel größere Kontrolle auf seinen Konsum und Auswahl aus.
