Not to say that that the content won’t appeal to its target demo, the twentysomething American male. But from a business standpoint, they’ve spent a lot of money on production in order to get that “cheap and cheesy” feel. Which is the kind of spen
Brandadvertising muss revolutioniert werden! How much so companies profit in the short term and/or the long term from the billions they spend on brand advertising? In other words, show it to me on the P&L statement!
YouTube Werber: remember that the users are in control, and what they think is entertaining and worth their time; particularly as to raw humor and home-grown talent; may not generally align with your branded content.
Einmal durch die neuen Angebote der eingebetteten Werbung oder des Channels. Der Channels zumindest der von Paris ist noch nicht besonders toll. Oder ein Grassroot-Ansatz wie VW mit dem Unpimp oder Colbert, Sony.
