# Video conveys emotion better than text, images and audio. # Non-linear online video combines the emotive power of television with the interactivity and measurability of internet advertising. # Advertising in and around video is consistent with existing
I recently created the Top-Ten Principles of Consumer-Generated Advertising Campaigns: 1. Connect The Program To Larger Business Goals: Ensure that your strategy aligns with well-defined goals and objectives, and create a measurement framework for pro
Brandadvertising muss revolutioniert werden! How much so companies profit in the short term and/or the long term from the billions they spend on brand advertising? In other words, show it to me on the P&L statement!
Then you have the X factor of online video, with TV advertisers turning to online, and a growing frenzy over the video ad space. Beyond 800 numbers, most TV ads were never intended to be direct response.
there's absolutely no relationship between a click-through and a brand attitude change - it has nothing to do with it whatsoever. Consumers hear messages, they see messaging and they begin to shift their perceptions about that brand as a result of that, a
