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# Video conveys emotion better than text, images and audio. # Non-linear online video combines the emotive power of television with the interactivity and measurability of internet advertising. # Advertising in and around video is consistent with existing
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Social media uptake is driven by an audience of early adopters. This group are primarily technology enthusiasts with a natural inclination to sharing information and insight. It is therefore perhaps unsurprising that Google, Yahoo!, Apple and Microsoft ta
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I recently created the Top-Ten Principles of Consumer-Generated Advertising Campaigns: 1. Connect The Program To Larger Business Goals: Ensure that your strategy aligns with well-defined goals and objectives, and create a measurement framework for pro
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Product placement and branded entertainment are increasingly becoming de rigueur in the Hispanic television market. “It is getting to the point where every call and presentation I make to every one of the advertisers out there, they want to talk about h
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Not to say that that the content won’t appeal to its target demo, the twentysomething American male. But from a business standpoint, they’ve spent a lot of money on production in order to get that “cheap and cheesy” feel. Which is the kind of spen
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Now, with the advent of social media, a brand like Nike or Bebe could test ideas and garner feedback from literally millions of target consumers - efficiently and cost effectively - long before actually launching the product.These consumers could then be
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BROADBAND USERS ARE SLIGHTLY MORE likely to pay attention to ads from brand marketers when those ads appear on smaller, niche Web sites than on sites with more than one million unique visitors a month.
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While P&G sites captured only 3.3% of ComScore's U.S. web audience in October, that's more than double its industry-leading 1.3% share of U.S. ad spending last year and nine times its share of online ad spending, according to TNS Media Intelligence. The m
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Media brands are increasingly defined by communities, and now anyone – from individuals to software companies – can create a media brand. What’s changed is not the importance or the role of media brands, but rather what defines a media brand and wha
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Consumer experiences are more distributed than ever. Consumers are willing (and able) to engage with your brand much more deeply than before. Consumers will engage in conversations about your brand whether you like it or not.
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The engagement myth is built on an insatiable desire to get consumers obsessed with our brands. That's because TV advertising ain't what it used to be. Often "engagement" is achieved through digital technology.
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Brandadvertising muss revolutioniert werden! How much so companies profit in the short term and/or the long term from the billions they spend on brand advertising? In other words, show it to me on the P&L statement!
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Then you have the X factor of online video, with TV advertisers turning to online, and a growing frenzy over the video ad space. Beyond 800 numbers, most TV ads were never intended to be direct response.
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User-generated content websites such as YouTube, Flickr and MySpace have been the biggest Internet success stories of the year so far, according to new research.
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YouTube Werber: remember that the users are in control, and what they think is entertaining and worth their time; particularly as to raw humor and home-grown talent; may not generally align with your branded content.
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Wikipedia hat einen immer größeren Einfluss auf die Außendarstellung einer Firma. Besonders, da die Einträge zu den Firmen sehr hoch bei Google gerankt werden z.T. auf der ersten Seite.
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there's absolutely no relationship between a click-through and a brand attitude change - it has nothing to do with it whatsoever. Consumers hear messages, they see messaging and they begin to shift their perceptions about that brand as a result of that, a
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Einmal durch die neuen Angebote der eingebetteten Werbung oder des Channels. Der Channels zumindest der von Paris ist noch nicht besonders toll. Oder ein Grassroot-Ansatz wie VW mit dem Unpimp oder Colbert, Sony.
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Werbung wird oft parodiert oder nachgeahmt. Vonage oder Priceless von Mastercard. Die Kampagnen entwickeln ein Eigenleben. Marken setzen das ein aber sie müssen manchmal auch hilflos zusehen wie sich das Netz entwickelt.
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Die vier Stufen der Mund zu Mund Propaganda. 1. Virale Werbung, 2. PR Mund zu Mund Propaganda 3. Empfehlungen von Usern 4. Nirvana (Begriff wird zum Alltagsgegenstand)
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Beleuchtung von YouTube aus einer Markensperspektive. Die Loyalität der User gilt nicht der Marke sondern dem Service undder kann repliziert werden. Außerdem kann YouTube nicht alle Makrenaspekte selbst kontrollieren weil die Copyright inhaber mitmachen
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Marken müssen in Internet anders geführt werden die klassischen abgeschlossenen und festen Images sind out. Eine Marke muss in den Dialog treten und mit dem Publikum spielen und auf es eingehen nur dann wird neuer Wert geschaffen.
