Total German Internet Audience 32,857 32,924 0% Google Sites 22,833 23,294 2% Microsoft Sites 17,777 18,117 2% eBay 17,471 17,266 -1% United-Internet Sites 15,383 15,594 1% Time Warner Network 15,251
The dirty little secret of Silicon Valley is that no one knows exactly who is going where on the Web. That flies in the face of the impression that online advertising is the most dependably trackable ad medium of all time, a big reason spending on Web ads
Der comScore CEO erklärt sehr ausführlich die verschiedenen Messmethoden für PV und Hits usw. und die Probleme der Serverlogs sowie die seines Panels. Außerdem seien die TV-Ratings inakurrat, weil nur einer misst.