And here's the marvelous simplicity of engagement: It's a two-way street, and rather than wringing our hands over how to get people to engage with us (so that we can manipulate them), why don't we spend our time engaging our customers?
Based on the profile info supplied, the age of an average YouTuber is 27, with 20% being 35 or older - a bit more mature, perhaps, than the kids over at MySpace. 178 think of themselves as happy while 1030 like to include the word angel. Finally, who you
So, why should engagement matter to an advertiser? Well, as an advertiser I want to talk to an audience who’ll actually DO something. Yeah, I’m hoping to get a sale.
The dirty little secret of Silicon Valley is that no one knows exactly who is going where on the Web. That flies in the face of the impression that online advertising is the most dependably trackable ad medium of all time, a big reason spending on Web ads
Der comScore CEO erklärt sehr ausführlich die verschiedenen Messmethoden für PV und Hits usw. und die Probleme der Serverlogs sowie die seines Panels. Außerdem seien die TV-Ratings inakurrat, weil nur einer misst.
