“Media” is (has been) about a point of contact that captures consumer attention via entertainment or information – newspapers, TV shows, films, games etc. But Burger King captures attention too by selling Burgers and – presto! – with a little im
What this all boils down to is a growing and substantial market need for new ad models and platforms. Granted, there’s a good chance that the dominant players of today, like Google and Yahoo, will end up being the ones to develop the new models.
And here's the marvelous simplicity of engagement: It's a two-way street, and rather than wringing our hands over how to get people to engage with us (so that we can manipulate them), why don't we spend our time engaging our customers?
The new generation doesn’t sit down to watch prime time tv together. It’s on YouTube, which provides the asynchronicity of experience, personaliz-ability of tags, uploading, favorites lists, channels, and a play duration much better suited to consumpt
Eine Erklärung an die Massenmedien, was mit dem Publikum passiert ist. Wenn es einmal Interaktiv wurde bleibt es das auch will nicht mehr zurück. Die Medien besitzen nicht mehr allein die Pressen. Sehr gut!
