Television is in a period of dramatic change. As the mass audience continues to fragment into ever-smaller niche audiences and communities of interest, and new technologies shift control over the television viewing experience from network programmers into
And here's the marvelous simplicity of engagement: It's a two-way street, and rather than wringing our hands over how to get people to engage with us (so that we can manipulate them), why don't we spend our time engaging our customers?
So, why should engagement matter to an advertiser? Well, as an advertiser I want to talk to an audience who’ll actually DO something. Yeah, I’m hoping to get a sale.
