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Die digitale Revolution hat unsere Mediengesellschaft in kürzester Zeit verändert: unsere gewohnte Art uns zu informieren und zu unterhalten, miteinander zu kommunizieren, zu arbeiten und zu leben. Moderne Informationstechnologie, Medienkonvergenz und g
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Total German Internet Audience 32,857 32,924 0% Google Sites 22,833 23,294 2% Microsoft Sites 17,777 18,117 2% eBay 17,471 17,266 -1% United-Internet Sites 15,383 15,594 1% Time Warner Network 15,251
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Television is in a period of dramatic change. As the mass audience continues to fragment into ever-smaller niche audiences and communities of interest, and new technologies shift control over the television viewing experience from network programmers into
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Remember It’s a Social Network. The most-viewed creators often got popularized by interacting with other frequently-watched YouTubers. Zipster08 got his start mocking Renetto. Renetto got famous by addressing other YouTubers. So you’ve got to socializ
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1. Online-Videos werden vom User aktiv gewählt und abgespielt (Online video is chosen): Während der TV läuft, gehen die Konsumenten aufs Klo, telefonieren, essen Chips - und machen weissichnichtwas… TV ist und bleibt ein “lean-back-Medium”. Bei O
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“Media” is (has been) about a point of contact that captures consumer attention via entertainment or information – newspapers, TV shows, films, games etc. But Burger King captures attention too by selling Burgers and – presto! – with a little im
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I’ve heard Rafat Ali say that he won’t take any mainstream consumer advertising on PaidContent — that’s probably because he’s aiming at the high CPMs that his pure niche audience should command, and he doesn’t want to dilute that with low CPM
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Abbey Corps is about enabling content creators by building community. When the emphasis is shifted towards supporting great quality content and the options for monetizing that content remain open to outside partnerships and community support (as well a
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Indie Features is a little video sharing website set up by Lance Weiler of Head Trauma fame, specifically designed for independent filmmakers who want to share clips of their new and upcoming film projects.
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What this all boils down to is a growing and substantial market need for new ad models and platforms. Granted, there’s a good chance that the dominant players of today, like Google and Yahoo, will end up being the ones to develop the new models.
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And here's the marvelous simplicity of engagement: It's a two-way street, and rather than wringing our hands over how to get people to engage with us (so that we can manipulate them), why don't we spend our time engaging our customers?
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Based on the profile info supplied, the age of an average YouTuber is 27, with 20% being 35 or older - a bit more mature, perhaps, than the kids over at MySpace. 178 think of themselves as happy while 1030 like to include the word angel. Finally, who you
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So, why should engagement matter to an advertiser? Well, as an advertiser I want to talk to an audience who’ll actually DO something. Yeah, I’m hoping to get a sale.
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The dirty little secret of Silicon Valley is that no one knows exactly who is going where on the Web. That flies in the face of the impression that online advertising is the most dependably trackable ad medium of all time, a big reason spending on Web ads
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Der comScore CEO erklärt sehr ausführlich die verschiedenen Messmethoden für PV und Hits usw. und die Probleme der Serverlogs sowie die seines Panels. Außerdem seien die TV-Ratings inakurrat, weil nur einer misst.
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The new generation doesn’t sit down to watch prime time tv together. It’s on YouTube, which provides the asynchronicity of experience, personaliz-ability of tags, uploading, favorites lists, channels, and a play duration much better suited to consumpt
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Eine Erklärung an die Massenmedien, was mit dem Publikum passiert ist. Wenn es einmal Interaktiv wurde bleibt es das auch will nicht mehr zurück. Die Medien besitzen nicht mehr allein die Pressen. Sehr gut!
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Truckstops haben eine Technik die automatisch bei Werbung eine gezieltere Werbung einblendet. Diese Erlöse bekommen die Truckstops, deshalb wurden sie verklagt. Aber die Idee ist gut. Sie erziehlen durch die bessere Zielgruppe höhere Einnahmen.
