The AP’s Online Video Network reaches 61 million unduplicated unique visitors and serves over 1,800 affiliates.
If you check out a video clip on one of AP’s nearly 1,500 OVN affiliates, you’ll find a revamped player that looks suspiciously like MSN Video (see below). It should, as MSN is driving the technology and the advertising behind AP’s OVN. The new play
Online Video Network Promotional Tools. Tools für die Teilnehmer an der AP Videosyndication
While Cross told me the AP has signed up 1,400 news sites as partners, many of these sites still haven’t implemented the video player or promoted it enough to drive traffic.Cross noted that the entire OVN served up between 1.3 million and 1.4 million vi
Powered by MSN Video, it failed to support Macs and Firefox, which sent the non-IE crowd into a frenzy. Now there’s word that MSN is working together with AP to launch a cross-platform player which is expected to launch next month
Es wird genau in die Microsoftzentrierung des AP Videos geschaut. $500k Werbeeinnahmen pro Monat gehen verloren. Außerdem wird MS nur genommen weil sie von Anfang an mehr für die Werbung bezahlen. AP Konkurrrent Reuters setzt auf Flash.
