Microsoft announces that it has built a world-class video ad serving solution for the Associated Press Online Video Network using MSN Video and Atlas AdManager. AP media-member and customer Web sites will now have the capabilities to sell and deliver loca
If you check out a video clip on one of AP’s nearly 1,500 OVN affiliates, you’ll find a revamped player that looks suspiciously like MSN Video (see below). It should, as MSN is driving the technology and the advertising behind AP’s OVN. The new play
Es wird genau in die Microsoftzentrierung des AP Videos geschaut. $500k Werbeeinnahmen pro Monat gehen verloren. Außerdem wird MS nur genommen weil sie von Anfang an mehr für die Werbung bezahlen. AP Konkurrrent Reuters setzt auf Flash.