Ad views can grow even as page views decline. I know that there have been a number of discussions about this at the highest levels of the leading Internet measurement firms and the leading Internet businesses. And we'll be seeing the outcomes of those di
The sites between 100,000 and 200,000 have virtually the same number of visitors going to their site each day. In other words, to move from a rank of 200,000 to all the way up to a rank of 100,000, a whopping 100,000 places up the rankings, a site only ne
Several top publishers, who spoke on the condition of anonymity, said that over the last six months to a year, Nielsen's and comScore's numbers have become less reliable, often showing little correlation with site-reported traffic ups and downs.
