Ad views can grow even as page views decline. I know that there have been a number of discussions about this at the highest levels of the leading Internet measurement firms and the leading Internet businesses. And we'll be seeing the outcomes of those di
* P2P is not in decline, in fact it is growing at a sharp rate (see Meeker's slide above). * The "vast majority" of P2P traffic is of files > 100MB. While most of this is video, there are other things such as CD images for open source software (s
Several top publishers, who spoke on the condition of anonymity, said that over the last six months to a year, Nielsen's and comScore's numbers have become less reliable, often showing little correlation with site-reported traffic ups and downs.
