Ist die deutsche Werbewirtschaft wieder auf Wachstumskurs? Rutschen die Pressemedien in ihrer Bedeutung als Werbeträger ab? Wieviel Spielraum lässt die EU-Werbezensur den Unternehmen in ihrer Markt-Kommunikation? Nicht nur diese zentralen Fragen beantwo
# Successful interactive marketing may be less a matter of domination and control, and more a matter of fitting in. # There is a human need to assert and present to the world a self-serving identity and to manage one's personal reputation. # The form of
Web-based enterprise software – sometimes referred to as “Software as a Service” (SaaS) or “on demand software” – is a major wave of innovation that introduces a new technical and economic model to enterprise software. This study analyzes a sa
The difference is the much higher margin earned via the on-demand channel, and it is likely to transform the market's view of movie producers from volatile, hit-dependent cash cows into above-average growth companies akin to specialty retailers. Lions Gat
It forecast that Internet ad expenditure would grow 84 percent between 2005 and 2008 to $34.2 billion, an upgrade from the 76 percent it predicted three months ago.
Global spending via online and wireless channels reached $19 billion in 2005 and will increase to $67 billion by 2010. Internet advertising globally will grow to $51.6 billion at an 18.1% CAGR and Internet access revenues will increase to $214 billion at
This paper seeks to contribute to the public discussion and understanding of DRM in the media marketplace by systematically reviewing the types of factors that product reviewers, consumer advocates, and members of the public may want to consider when eval
