Grouper developed video indexing and search optimization tools that gave a big boost to traffic in the time before every major internet portal, especially Yahoo!, had its own video area.
Nope, we don't need your stinkin' technology, Google is paying $1.65 billion (with a "b") or 1.3% of Google's current value, for a media property. Plain and simple. But what does that even mean?
Interestingly, today "social" features like YouTube's ratings and opinions have been more helpful in video search than algorithmic approaches like Google's, which rely on metatags. if Google doesn't make sure the media comapnies make money from all of the
YouTube is a hopelessly inefficient way for consumers to steal copyrighted video content off the web. It's well suited to the negligible-attention-span clips that its users post up there, to music videos and to teasers and excerpts from longer (copyrighte
Google has to amplify (and protect) it's key revenue stream - ppc. Video ppc is a higher value domain, and a hugely untapped one. Google wants assets at the edges of the value chain which can exert market power against 1.0 publishers - just like it's doin
YouTube is winning the hearts of the audience because video search simply doesn’t work. You have to instead rely on the opinions, ratings, and playlist compilations of others to discover good video.
