-
Ist die deutsche Werbewirtschaft wieder auf Wachstumskurs? Rutschen die Pressemedien in ihrer Bedeutung als Werbeträger ab? Wieviel Spielraum lässt die EU-Werbezensur den Unternehmen in ihrer Markt-Kommunikation? Nicht nur diese zentralen Fragen beantwo
-
# Successful interactive marketing may be less a matter of domination and control, and more a matter of fitting in. # There is a human need to assert and present to the world a self-serving identity and to manage one's personal reputation. # The form of
-
Are results we obtain using statistical data worth the time and patience one spends to obtain them? More and more so. Nowadays the process of calculating a film’s cutting rate can be made much faster and less labor-intensive than it used to be in the se
-
Web-based enterprise software – sometimes referred to as “Software as a Service” (SaaS) or “on demand software” – is a major wave of innovation that introduces a new technical and economic model to enterprise software. This study analyzes a sa
-
Console analysis
-
In this study, our researchers evaluated magazine websites based on the presence or lack of 15 unique Web features. These results indicate that across nearly all the categories, America’s magazines are making better use of the Internet than they were la
-
User Generated Content is here to stay. Report from Bear Stearns assessing the effects of the Long Tail on Entertainment Industry, especially on television. Between content producers and traditional broadcasters the new subject is the aggregator/packager
-
• More than 24 million active users • More than 100,000 new registrations per day since Jan. 2007 • An average of 3 percent weekly growth since Jan. 2007 • Active users have doubled since Facebook expanded registration in Sept. 2006
-
Vidmetrix provides you with the analytics you need to know about your distributed online video campaigns. Our patent-pending technology shows you where, when, and how much exposure your videos are getting across 44 different video networks and gives you d
-
-
The difference is the much higher margin earned via the on-demand channel, and it is likely to transform the market's view of movie producers from volatile, hit-dependent cash cows into above-average growth companies akin to specialty retailers. Lions Gat
-
Grouper developed video indexing and search optimization tools that gave a big boost to traffic in the time before every major internet portal, especially Yahoo!, had its own video area.
-
Das in AGMA entwickelte System analysiert Sprache, Standbilder und Videoaufzeichnungen. Die Analyseverfahren für die inhaltliche Beschreibung der Sprachdaten arbeiteten auf der Basis von Sprachsegmentierung und -erkennung. Zur Analyse des Videostroms wur
-
What this all boils down to is a growing and substantial market need for new ad models and platforms. Granted, there’s a good chance that the dominant players of today, like Google and Yahoo, will end up being the ones to develop the new models.
-
Partially fueled by this research and partially from my own vast experience of getting lost in these sites, here is… Nalts‘ analysis on the “persona” of your representative user of the important video sites.
-
Web 2.0 entered the hard, unsexy phase of figuring out how to build long-term sustainable businesses. There were many obligatory references to the fantastic potential of online video but as to what the BUSINESS of online video will look like, there weren
-
With ADSL2/2+ and VDSL catching on, expect Asia to become the hot bed of IPTV activity. This is creating an equipment boom, with sales going from $371 million in 2005 to $6.8 billion in 2009.
-
through hundreds of thousands of iterations, until it had worked out a formula that did the best possible job of predicting the financial success of every one of the movies in its database.
-
if Website A has 700 incoming links from 700 different Websites and website B has 700 incoming links, all of them from various pages on MySpace, Website B will be ranked (much) higher in the search results. This holds true even when both Websites A and B
-
The dirty little secret of Silicon Valley is that no one knows exactly who is going where on the Web. That flies in the face of the impression that online advertising is the most dependably trackable ad medium of all time, a big reason spending on Web ads
-
Nope, we don't need your stinkin' technology, Google is paying $1.65 billion (with a "b") or 1.3% of Google's current value, for a media property. Plain and simple. But what does that even mean?
-
Interestingly, today "social" features like YouTube's ratings and opinions have been more helpful in video search than algorithmic approaches like Google's, which rely on metatags. if Google doesn't make sure the media comapnies make money from all of the
-
YouTube is a hopelessly inefficient way for consumers to steal copyrighted video content off the web. It's well suited to the negligible-attention-span clips that its users post up there, to music videos and to teasers and excerpts from longer (copyrighte
-
In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.
-
Google has to amplify (and protect) it's key revenue stream - ppc. Video ppc is a higher value domain, and a hugely untapped one. Google wants assets at the edges of the value chain which can exert market power against 1.0 publishers - just like it's doin
-
YouTube is winning the hearts of the audience because video search simply doesn’t work. You have to instead rely on the opinions, ratings, and playlist compilations of others to discover good video.
-
It forecast that Internet ad expenditure would grow 84 percent between 2005 and 2008 to $34.2 billion, an upgrade from the 76 percent it predicted three months ago.
-
The size of downloads/views are estimated to eclipse 1.1 exabytes of data by 2010, with uploads growing to more than 9.1 petabytes. 23% of the dozens of UCG sites studied currently support mobile access, with others making announcements for this support i
-
User Distributed Content, where all kind of recycled material – old TV, news-clips, sports, movies, politics etc. - that somebody for whatever reasons have decided to cut and upload on YT. UGC 51%, UDC 41% Commercial 8%
-
Global spending via online and wireless channels reached $19 billion in 2005 and will increase to $67 billion by 2010. Internet advertising globally will grow to $51.6 billion at an 18.1% CAGR and Internet access revenues will increase to $214 billion at
-
This paper seeks to contribute to the public discussion and understanding of DRM in the media marketplace by systematically reviewing the types of factors that product reviewers, consumer advocates, and members of the public may want to consider when eval
-
I think the real winners long-term will be platforms that enable a new generation of content producers to break free from the old media content hierarchy and make money from their creativity. As Umair reminds us, it’s all about enabling creativity.
-
Surprisingly low viewership for videos of ‘06/’08 candidates on YouTube. They are obviously not being sought out and blogs are apparently not doing much linking to political clips.
-
The Law of Open Networks: The more open a network is, the more control there is at the edges, the more the edges value the network, the more the network is worth. Der Wert einen Netzes liegt an den Rändern (den Nutzern) und in der Kontrolle oder dem fehl
-
Analyse zu Craigslist. Momentan machen sie zwischen $10-20 Mio im Jahr könnten aber bis zu $200 Mio machen, wenn sie wollten. Außerdem ist die Firma mit ihren 19 Mitarbeitern knapp 1Mrd wert. Craig will aber nicht verkaufen.
