With all the advertising demand, ABC.com will soon offer the “Pause Ad,” which appears over the screen for the entire time a user pauses a clip. And ABC.com will also be able to geo-target its video ads. Finally, ABC.com will launch two new players:
ABC Internet TV player has already sold out its advertising inventory for the first and second quarter of 2007. According to Disney, about 50 million requests have been made since September for episodes on their player. The ABC Internet TV player current
# ABC.com has served up 19 million show streaming requests in the last six weeks. # ABC has sold 12 million show downloads on iTunes since October, 2005. # Since June, 53 million shows have been played on DisneyChannel.com.
What it has become is much more of a broadcast aimed at people who use the Web and who are much more Web-savvy than people who watch the broadcast
Liste der US-TV Shows, die es mittlerweile Online zu sehen gibt. Übersicht der ganzen Broadband-Channel und Streaming Experimente.
Through deals with 36 advertisers, ABC.com it will gross $3.6 million ($100,000 each) in sponsorship messages embedded in streaming. ABC.com will run three 30-second spots in each hour show, and two 30-second spots in a half-hour show.
Yahoo TV had almost 11 million unique visitors that month. CBS.com (6.1 million), NBC.com (4.9 million) and ABC.com (4.6 million) ranked fourth, sixth and seventh, respectively, although, in fairness, it was summer-rerun season.
ABC.com has identified 21 of the 35 advertisers for its new broadband player. The list includes Johnson & Johnson, P&G (Crest and Olay), Sprint, Toyota, Verizon Wireless, and Universal.
A top TV executive at Walt Disney Co. disclosed that the company is charging advertisers a flat rate--rather than using the TV industry's standard of CPMs--as the basis of ad deals for the spots running in the seven shows it will stream this fall on ABC.c
agreement between aggregator and audience holds up. You watch the ads scattered around the content and you can have it for free. Werbung muss um die Breitbandinhalte gestrickt werden um wahrgenommen zu werden.
Der australische Sender Seven bietet eigen Shows und Sendungen zum Download über sein Portal Yahoo!7 an. Außerdem wolllen sie bald auch US Programme darüber vertreiben. ABCs Serien können nur in den USA gesehen werden.
Das Problem der ABC Shows wird im Streaming liegen. Momentan gibt es (Akamai ausgenommen) nicht die notwendige Infrastruktur um Videos per streaming an die User in hoher Qualität auszuliefern. Das werden diese aber in Zukunft erwartern.
