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A presentation given to major brands at a Spunlogic event. Provides online-video marketing ideas, case studies, statistics, research and best and worst examples.
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BarelyPolitical.com launched on June 15 with “I Got a Crush on Obama” by Obama Girl. The video was an online hit, being covered by networks such as CNN, MSNBC, VH1, BET, AL-JAZEERA, and FOX. Some of the response…
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Hey Everyone - I am now back in Los Angeles after my trip to Japan with my family! I came home to some pretty amazing surprises... including hearing my cover of 'Umbrella' played on the radio! After reading some of my emails here on youtube, it seems as
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Video-sharing sites like YouTube have millions of clips, but only a few are real gems. So telegraph.co.uk experts have hunted down the best videos on the web - from funnies to politics, from TV to sport - and you can view the best 50 right here. But we kn
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Turns out, the word YouTube has replaced the phrase “funny video” for searches on the Internet. This implies a distinct identification with YouTube as a brand, and the concept of funny videos. Looks like people are attaching funny videos to YouTube
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StudiVZ streut derzeit drei virale Spots durchs Web, die aus meiner Sicht vor allem eines sind: Unsittlich, ekelerregend, abstoßend. Das muss man aber nicht so empfinden. In jedem Fall dürften die Spots eine kontroverse Debatte erzeugen und damit eine g
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5 Millionen Views in drei Monaten ein Bericht in CNBC einen Vertrag über eine internationale Auflage eine Fortsetzung des Romans auf Basis der Kommentare zu den Videos eine Romanidee für "The Average American Female".
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Your daily clip fix! Easy. Free. Pink. Playersize Playersize160x120200x150320x240 Update cycle Update cycledailyweekly 3 No. of clips135 Ads CategoryAnimalsAdsCinemaGamesSportsVehiclesNewest <object> <param name="wmode" value="transparent"> </para
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Beet.TV has learned that The New York Times will make the embed code of its video clips available to the public by early fall. This means that many of the paper's videos will be freely used and posted to blogs and Web pages.
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TheNewsRoom is the premiere online news site of Voxant, the Viral Syndication Network. VSN unlocks new markets for news organizations and advertisers around the world by helping them get their news content found, played, and paid for on the millions of We
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focus on creating video content, not just video ads." There are several ways to do this, as listed in the report: 1. Let your brand piggyback on a story. If people get tied up in an interesting or entertaining story, they won't mind if you use it as a
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YouTube has removed videos posted to the site by Gawker Media, many of which featured clips from top TV shows that appeared between advertisements for Gawker's blogs. More than 50 clips were removed, and the YouTube user account "belowtheradar," emplo
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And viral video remains a tiny part of the roughly $15 billion spent annually in the U.S. on online advertising and marketing. Most viral campaigns cost $50,000 to $200,000 to produce, including a negligible "seeding" fee to distribute the video online th
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Clever self promoters are tagging their videos with my exact tags so their video appears as a related video. For reasons I can’t explain, the view count is stuck at 84K views. But at least the ratings are holding up. Usually featured videos get eaten al
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wurde von einem Millionenpublium angeschaut, mehrere hundert Medientitel rund um die Welt berichteten darüber und die Verkäufe von Mentos stiegen in der Folge um 15 Prozent.
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BoingBoing has heard: the Apple TV does not include HDCP (High-Bandwidth Digital Copy Protection), the copy protection hardware paired with digital video and audio inputs and outputs in an attempt to thwart the unauthorized duplication of high definition
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Make it long. Say 5-10 minutes. Videotape yourself describing your day. Don’t leave anything out. Do a spoof on a commercial. Those sell. Try Bass-o-matic. Put things in blenders. Use an old webcam and be sure you’re a silhouette against some major li
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Google Video has a new feature that lets you send a link to a video much more easily. Google Video already had a way to share videos, but you had to type emails and the autocomplete was barely usable.
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1. Create and upload video. 2. Make sure your video has an accurate, yet attention-grabbing title and description. 3. It must then get a rating above 3.0 to be released to the viewers on the “front page” area. 4. If the videos on the very front page h
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Megite For Video will search hundreds of thousands of blogs for links to videos on more than 20 video sharing services - on the test version, YouTube seems to dominate. The results seem very good: they’re similar to those on Technorati, except that Megi
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As we reported last week, Philips Electronics says it has developed technology that will use digital fingerprinting to help online video sites restrict use of copyrighted content. Since then we caught up with Ronald Maandonks, CEO of Philips’ content id
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Both "The Daily Show" and "The Colbert Report" have been regularly appearing on iFilm, the viral video Web site Viacom bought last year, since the site relaunched in mid-November. In a move Comedy Central hasn't publicized at all, iFilm is receiving numer
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We need tools that can track the spread velocity of a video, their viralness, so to speak. We also need to define new demographic variables, based not only on age / sex / location / income but more importantly on interests and social connectivity. When yo
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Most viral video of all time No. 1 online video has been watched more than 900 million times FREE VIDEO • Most viral videos ever Nov. 29: The Viral Factory has compiled a list of the top 10 viral videos of all time. "Countdown" presents the highlights.
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The Web's Most Shared Videos
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1 Star Wars Kid (viewed 900 million times) >2 Numa Numa (700m) 3 One Night in Paris (400m) 4 Kylie Minogue: Agent Provocateur (360m) 5 Exploding Whale (350m) 6 John West Salmon Bear Fight (300m) 7 Trojan Games (300m) 8 Kolla2001 (200m) 9 AfroNinja (80m)
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Sharing is what viral marketing is all about. Everything you do to make that easier is going to improve your campaign. That means that you need allow people to: * Download the content, in a usable format (videos in MPG, pictures in JPG etc.) * Allowing th
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1) related video recommendations 2) one-click emailing to spam a friend about a video 3) more social networking and user interaction tools like video comments 4) an external video player.
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In über 50 von der DSG begleiteten, separaten Clips wurden Reichweiten zwischen minimal 400.000 Viewern und maximal über 7 Mio. Viewern gemessen. Wie hoch die erreichte Gesamtzahl ist, hängt im Wesentlichen von der Art des Seedings, von der Anzahl und
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# Der Clip hat nach nur 4 Wochen 2.150.440 Viewer über ein professionelles Seeding und Weiterleitung per Email erreicht # Lediglich 190.007 davon haben sich den Clip selbst heruntergeladen (siehe Grafik), sind also über das sogenannte Seeding erreicht w
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A 75-second viral clip that Dove posted on YouTube has driven three times as much traffic to CampaignforRealBeauty.com than the company’s Super Bowl ad last year.
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If YouTube doesn’t police commercial video spam, users will be alienated. Google, for its part, will lose part of the revenue opportunity it bought YouTube to capture — brand marketing via online video.
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Mr. Vayner’s experience shows the not-so-friendly side of the social-networking phenomenon. While sites such as YouTube allow aspiring comedians or filmmakers to share their creations with millions of others, they also provide the ideal forum for embarr
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Videos showing insurgent attacks against American troops in Iraq, long available in Baghdad shops and on Jihadist Web sites, have steadily migrated in recent months to popular Internet video-sharing sites, including YouTube and Google Video.
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In exchange, eBaum's World has begun paying for content. The payments are usually less than $250, but the site has offered as much as $1,500.
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Voxant’s Viral Syndication Network makes it easy for news publishers large and small to distribute fully licensed video, print, audio and still photo content to thousands of websites and blogs. The content can then be redistributed to an infinite number
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The result: viral seeding drove 14 times more views than video banners. Why? People don’t expect anything good from banners. In fact, they usually see them as disturbing.
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Damit virale Inhalte übertragen werden, müssen folgende Auslöserdimensionen teilweise oder ganz erfüllt sein: Incentivised, Funny/hilarous, Surprising/shocking, Erotic, Voyeuristic. Virale Verbreitung ist 14 mal weiter wie klassische
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A successful viral ad is distributed widely for free - Smirnoff didn't pay YouTube a dime. On the other hand, the advertiser has no control over where the message winds up.
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Noch mehr Charts aggregiert aus YouTube, MySpace und GoogleVideo.
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Einige Besipiele dafür, wie schnell durch virale Videos Stars entstehen können. Allerdings muss der Ruhm nicht immer positive Folgen haben. Es kann auch zu recht unangenehmen Nebenwirkungen kommen.
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Anleitung mit einigen Punkten, wie Werbetreibende am besten ihre Videos Online bekannt machen. Z.B. Über Community Seiten wie YouTube und MySpace oder über Cross-Promotion. Außerdem werden Messtechniken erläutert.
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Wo liegen die Probleme mit Viralen Videos: 1. zu teuer 2. ursprung wird verschleiert 3. zu werbehaft 4. nichts besonderes 5. unrealistische ziele
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LonelyGirl15 hat fast eine halbe Million zuschauer. Aber die Show ist einfach zu gut. Fast eine Shakespear Geschichte, spezielle ausgeleuchteter Raum, Wiedersprüche und sehr guter Schnitt außerdem festgelegte Dialoge.
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Zehn Tipps wie man sein Video viral vermaktet. Besonders wichtig ist es auf besonders vielen Seiten anzubieten um ein großes Publikum zu erreichen. Außerdem sollte es zu beginn gut bewertet werden und kurz sein.
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Werbung wird oft parodiert oder nachgeahmt. Vonage oder Priceless von Mastercard. Die Kampagnen entwickeln ein Eigenleben. Marken setzen das ein aber sie müssen manchmal auch hilflos zusehen wie sich das Netz entwickelt.
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Sobald YouTube Werbung gegen ein Video verkauft ist es strafbar wenn das Copyright nicht geklärt ist. Für individuen ist es schwer Video auf YouTube löschen zu lassen (Mentos fall)
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Kirsner über Viral Videos. Besonders die neuen Möglichkeiten und das Bedürfnis der Konsumenten nach dem Pull prinzip, wenns gefällt wird es weitergeleitet. Außerdem wird sich die TV Landschaft verändern.
