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Nielsen released information showing that average TV viewing for US households was flat from 2005-6 to 2006-7 at 8:14 per day. Average Primetime household viewing fell 1 minute from 1:11 to 1:10. That flattening and decline also take into account Live+7
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Network television had been the ultimate example of a so-called push business, once supported by heavy promotion, big fall lineups and an endless search for popular prime-time attractions like “American Idol.” It is increasingly relying instead on pul
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Spending on cinema, mobile, videogame, branded entertainment, satellite radio and custom publishing advertising will grow a projected 20.3 percent in 2007 and an additional 18.4 percent in 2008 and 18.5 percent in 2009, according to Jack Myers Media Busin
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A typical American woman?
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The number of TV households in the U.S. will reach 112.8 million by January 1, 2008, a 1.3 percent increase compared to last year, according to Nielsen's national universe estimates released Thursday. Persons 2 and older increased 1 percent to 286.3 milli
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The mean household income of DVR owners is 33% above average 53% of DVR owners say that they have an HDTV set 45% of DVR owners record five or fewer programs per week While 84% of DVR owners rate the ability to skip commercials as very important, just 8%
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The use of RSS increased in 2007 by 21 percent since 2006. Now 96 of the papers we researched are using this technology. Within this group, 93 papers offer partial text feeds, while three offer full text RSS feeds. No papers have begun embedding advert
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Online Video: 57% of internet users have watched videos online and most of them share what they find with others 7/25/2007 | Report | Mary Madden The growing adoption of broadband combined with a dramatic push by content providers to promote
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The research studies on media ownership listed below are intended to inform the Commission’s comprehensive review of its broadcast ownership policies. The Commission intends to use the evidence collected in these studies, as well as the comments, to gui
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USA Today has a list of the 25 most memorial commercials from the past 25 years. Most of these I remember as I’m a little bit north of 30. I’ve added the YouTube versions where available, and they do bring back memories. Unfortunately USA Today focuse
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Actober.com, which is tagged with the slogan “You’re a fan, Act like one.” On the site, fans will be able use easy embedded tools to create their own highlight films.
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The U.S. box office rebounded in 2006 with $9.49 billion, a 5.5%gain. Box Office has grown $3.6 billion
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At the end of 2006, there were 281 million broadband subscribers world wide, up by 67 million according to London-based Point-Topic. DSL subscribers total 185 million, making it the most popular access technology for now, with a 65.7% market share, ac
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Better late than never. The timing of the merger is perfect. Internet2’s new network with 100 Gbps capacity is going to be completed this spring. NLR which owns its own infrastructure has its entire 11,700-mile nationwide backbone fully operational.
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U.S. household watched a whopping 57 hours and 37 minutes of television a week in 2006 - an average 8 hours, 14 minutes a day - up 20 minutes a week from 2005. The average household now has 104.2 channels to choose from, up from 96.4 in 2005; the average
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Enter TVGuide.com, which is currently testing in private beta a video search portal they’ve dubbed “Stingray.” The site will enter public beta on April 16. And it already looks good.
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1. Youtube 45,92% 2. MySpace 22% 3. Google Video 11% 4. MSN Video, 5. Yahoo Video 6 AOL, 7 Break, 8 Dailymotion 1,47%
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DECIDE WHAT BUSINESS WE ARE IN: I always like to start meetings by asking this question: “What business are you in?” Are you in the TV business? The news business? The communications business? What, exactly, do you do?
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Those 274 franchises translate to about 5.4 million households, CZ says. He brags that with churn rate below 1.5%, customers seem to like what VZ has to offer. At the end of 2006, Verizon expected to have 175,000 video customers.
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Among active home web users, 78 percent were connected to the internet via broadband as of November - up 65 percent from a year ago. Broadband consumers use the internet much more than those with a dial-up connection, spending 33 percent more time - tota
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Total advertising expenditures in the first nine months of 2006 increased 4.0 percent to $108.4 billion as compared to the prior year period, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and mar
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Merrill Lynch currently expects US online ad spending in the fourth quarter to be 30% more than it was in Q4 2005, up from its estimate of 27%. For the year, Merrill is projecting 23.3% growth in online ad spending — up slightly from its previous projec
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Slate's history has taught me King Content ain't going nowhere unless Queen Distribution gets him there. In Microsoft, Slate's first owner, and the Washington Post Co., its current owner, Slate has had two superb distribution engines to fling its copy at
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Now, the Bells’ chief competitors are Time Warner Cable, Comcast and other cable providers that have the technology, armies of installers and marketing budgets to lure away video and phone customers. By the end of the year, for instance, cable operators
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A new study by the Pew Internet & American Life Project found that 12% of Internet users have downloaded a podcast for listening at a future point in time. This is up from the 7% surveyed earlier this year. However, they're not addicted. A scant 1% downl
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With one in four TV households able to access VOD and nearly 16% having a DVR in 2006, a change in TV usage should be reflected in the data. But it is not. In fact, the latest projections from Veronis Suhler Stevenson (VSS) indicate that TV advertising sp
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PPT-Datei mit sehr interessanten Daten: More than half (53%) of the 168 respondents said they expect 20% or more of their TV advertising budgets to shift into online video by 2010. “The determining factor will be the sheer volume of online opportunities
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It says it has more than doubled the number of its FiOS TV customers in Q3--63K subscribers were added, bringing the total to 118K as of Sept. 30. Verizon said it’s on track to hit 175K TV subscribers by year-end.
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C-SPAN has unveiled “Viewfinder,” a new feature that allows users to upload video — the best of which will be aired on TV. “With Campaign 2008 around the corner, Viewfinder will be a valuable tool to enable the C-SPAN audience to participate in an
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vor einem Monat haben wir die Anteile Mediennutzung vs. Anteile Werbeinvestitionen in den Medien gegenüber gestellt. Hier noch einmal die Grafik für die Situation in Deutschland
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The quick cancellation of “Smith” elucidates how television, like the movie industry, has become a business where there is little room for the modest success
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Fox’s share, which includes MySpace, is equivalent to 20.1 percent of the streaming market in the US; Yahoo has 11.8 percent and YouTube 9.9 percent. Viacom, Time Warner and Microsoft sites also scored highly. In total, 6.98 billion video streams were s
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It seems that DVR playback is adding significant audiences to some shows, but does not appear to be affecting the level of live viewing overall.
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Eine genaue Auflistung der 2005 aktuellen Verflechtungen der US-Medienkonzerne. Gegliedert nach Umsatz sind die einzelnen Konzerne mit den jeweiligen Tochterfirmen und Beteiligungen detailliert aufgeschlüsselt (PDF-Datei).
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This supports our belief that media no longer enjoys the benefit of above average rate inflation, rather the opposite where increased competition & measurement is putting pressure on rates.
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Viewing and creating video have become significant activities for U.S. Internet users, with 31% watching online videos at least monthly and 8% uploading clips to Websites such as YouTube, according to Parks Associates’ Digital Media Habits.
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These top broadband providers now account for about 48.3 million high-speed Internet subscribers – with cable having 26.9 million broadband subscribers, and DSL having 21.3 million subscribers.
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Now ABC News is announcing it will make its player available to over 200 ABC affiliate websites this fall. The player will feature clips of World News with Charles Gibson and Good Morning America, with additional video highlights from across all ABC News
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A majority of American high school students say they’re plugged into mainstream news on the Internet at least weekly. Eleven percent say they consume news daily on the Internet. Most high school students find TV and newspapers to be the most accurate ne
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6 Punkte die es für die Werber bis zum Superbowl zu lösen gilt. Es geht hauptsächlich um die interoperabilität. Wie wird die Botschaft im Web weiter verkauft und wie werden die Konsumenten einbezogen virale effekte?
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Breitbandanschlüsse von AOL sind kostenlos und werden über Werbung finanziert. Die großen bekommen 55% von Werbekuchen ab und das gesamte Werbegeschäft ist sehr lukrativ.
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Wöchtenliche Prime-Time-Ratings aus den USA.
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The featured information is from the Hitwise Online Competitive Intelligence Service, which bases its daily insights on the online usage and search behavior of more than 25 million Internet users. Trafficdaten für die USA.
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Bravo’s broadband channel, Brilliant But Cancelled, has introduced a Web site called “Fall Season Death Watch 2006”
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Sie erstellen einen eigenen Breitband Sender mit bis zu 7 Kanälen. Mit diesem Geld sind 10% des AB Budgets im Internet. Es laufen Werbung, original Inhalte von Hollywood-Größen usw.
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And so it struck me that the most long-lasting, most self-delusional bubble of all was the one that protected monopoly newspapers in America for the last 50 years, since television did them the favour of killing their print competitors.
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Umfangreiche Daten und Informationen zu den US-Onlineaktivitäten und Usern. Who's Online/Online Activities - Total/Online Activities - Daily/Internet Adoption/Usage Over Time/ Usage Over Time Tip Sheet
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Liste der Top 10 videohoster in den USA von Hitwise
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Detailierte Zahlen zur DVR Nutzung und der Dempgrapie der Nutzer. DVR Nutzer haben einen höhren Bildungsstand, sehen eher weniger fern und haben mehr geld. 4% des gesamtkonsums erfolgt über DVRs.
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$25.9 billion — nearly 9% of total US advertising spending — in 2011. Report zu den Werbeausgaben. Hauptsächlihc immer noch Suchmaschinen Werbung. Zudem werden die ausgaben für Videowerbung von 0.4Mrd auf 1.3Mrd in 2011 Steigen.
