It was not the first time. NBC Universal has three employees who troll the site every day looking for studio-owned material, and they send more than 1,000 such requests a month to YouTube.
Google is frantically making payouts of “tens of millions of dollars” to the content companies. One unnamed film and TV company is receiving $100 million to license its content over a two-year period, according to the report.
YouTube isn't the alternative to rampant piracy; it's the enabler of it. If Google isn't successful in the current negotiations, it would be a huge and expensive embarrassment for the company - and, one assumes, could scuttle the YouTube deal entirely.
The problem for YouTube is, blocked content has a way of flowing to other sources, and it will surely take viewers with it. New owners Google find themselves in a tight spot. They either get sued by unhappy content providers, or get abandoned by fans look
Die Studios nutzen nun Viralmarketing um DVDs zu promotne, das trifft genau das Zielpublikum. Hauptsächlich über Trailer bei YouTube aber zum Teil auch schon durch remixe oder Contest werden die Fans und Käufer mit einbezogen.
