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Das Fernsehen über das Internetprotokoll (IPTV) steht vor dem baldigen Durchbruch. Bis 2012 könnten rund 2,5 Millionen Haushalte in Deutschland IPTV nutzen. Damit etabliert sich ein weiterer TV-Übertragungsweg neben Kabel, Satellit und Antenne. Das tei
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Demnach werden vor redaktionelle Inhalte geschaltete Pre-Roll-Spots von 80 Prozent der User als nicht störend empfunden. Im Gegenteil, sie bewerten die Werbeclips als informativ und unterhaltsam. Dabei erzielen längere Spots eine vergleichsweise höhere
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International Podcastersurvey Podcasters - who they are. How and why they do it.
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Neuer Rekord bei der Internetverbreitung in Deutschland: Erstmals wurde 2007 die 40 Millionen-Grenze für die Internet-Nutzung durchbrochen. Mit einem Zuwachs gegenüber dem Vorjahr von 2,2 Millionen "neuen" Anwendern haben aktuell 40,8 Millionen Deutsche
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Of consumers surveyed, 62 percent are viewing streaming content online; this figure is comparable to the 66 percent reported previously. Analyzed by age group, 31 percent of 18 to 34 year olds watch streaming video, while 69 percent of consumers ages 35 a
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The mean household income of DVR owners is 33% above average 53% of DVR owners say that they have an HDTV set 45% of DVR owners record five or fewer programs per week While 84% of DVR owners rate the ability to skip commercials as very important, just 8%
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The IBM Institute for Business Value provides strategic insights and recommendations that address critical business challenges to help clients capitalize on new opportunities. The Institute is comprised of consultants around the world who conduct research
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The use of RSS increased in 2007 by 21 percent since 2006. Now 96 of the papers we researched are using this technology. Within this group, 93 papers offer partial text feeds, while three offer full text RSS feeds. No papers have begun embedding advert
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Online Video: 57% of internet users have watched videos online and most of them share what they find with others 7/25/2007 | Report | Mary Madden The growing adoption of broadband combined with a dramatic push by content providers to promote
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The research studies on media ownership listed below are intended to inform the Commission’s comprehensive review of its broadcast ownership policies. The Commission intends to use the evidence collected in these studies, as well as the comments, to gui
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Der am 02. August 2007 veröffentlichte neue Regeldatensatz der AGOF, die internet facts 2007-I, bietet Ihnen umfassende Analysemöglichkeiten für Ihre Online-Mediaplanung. Die aktuelle Studie weist Reichweiten- und Strukturdaten für 284 Online-Werbetr
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According to the latest European Ad Formats Report from the EIAA, advertisers are embracing 'entertaining' online ad formats as a way to interact and engage with their consumers and communicate brand messages. The ad formats study explores the usage and p
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The lastest Europe Online report from the EIAA gives a comprehensive picture of both media consumption and advertising expentiture across Europe. The report looks at advertising spend across Europe focusing on how much is currently being dedicted to onli
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The EIAA Marketers’ Internet Ad Barometer 2006, commissioned by the EIAA to understand the role online advertising plays and attitudes towards the Internet amongst key advertisers across Europe reveals that online adspend is expected to grow substantial
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Die Schaffung von Wettbewerbsvorteilen durch Kommunikationskonvergenz
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Qualitative interviews with editors and executives at UK national and regional newspapers revealed experimentation with online business models. All of the selected web publications offered their most popular news content for free in an attempt to maxim
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Social media uptake is driven by an audience of early adopters. This group are primarily technology enthusiasts with a natural inclination to sharing information and insight. It is therefore perhaps unsurprising that Google, Yahoo!, Apple and Microsoft ta
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In the younger parental age group (35-44), females are predicted to watch 38.3 days of media, males 33.9 days. Compare this to teenagers ages 13-17. They will spend an average of 33.4 days in front of the television, playing DVD’s, and g
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Das Medienzeitbudget ist mit täglich über 10 Stunden bereits ausgereizt.
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The growing reach of new distribution models will expand the total consumer base of Internet video consumers from roughly 300 million today to nearly one billion by 2012. This growth will create a demand for new and evolved monetization models that will h
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Die Rolle digitaler Medien bei der Kaufentscheidung europäischer Verbraucher
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Vom IPod zum IRadio: Podcasting als Vorbote des individualisierten Hörfunks
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Einleitung 2. Die Anfänge – Deutschland als Nachzügler 3. Weimarer Republik – Goldene Zeiten 4. Tonfilm & Hakenkreuz – Das Ende einer Ära 5. Nachkriegszeit – Binnenorientierung 6. 1960er/70er – Neuer Deutscher Film schafft Renommee 7
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Accenture’s Global Content Study 2007 surveyed more than 100 leaders and decision-makers in the media and enter- tainment sectors, including television, film, music, radio, video games, publish- ing, interactive entertainment and advertising. The
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Now, a majority of online Americans 12 to 64 are using online video once a week or more. In 2006 this number was 44 percent, and now it is 52 percent -- for a growth rate of 18 percent.
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The key takeaway from this report presents the opportunity for developers to take advantage of the interconnection between networks, which of course works best when walled gardens are opened up to support widgets and other methods of sharing information.
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Bereits die Hälfte der deutschen Internet-User nutzt mindestens einmal pro Monat Video-Inhalte im Internet. Ein Fünftel der Online-Nutzer gibt an, keinerlei Bewegtbilder im Netz zu nutzen. Video-Communities werden von einem Fünftel der Internet-Nutzer
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The closing years of the twentieth century produced a critical moment for entrepreneurial capitalism. Beginning in the mid-1990s and lasting through the stock market peak in 2000, this period saw unprecedented levels of technology entrepreneurship, ve
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About the study • Every IAB runs a benchmark study • 2006 IAB Europe compiles studies • Different approaches country by country –Figures collected •Net/Gross/Ratecard? –Formats measured •Classifieds? Search? Email?
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Across the countries, frequency of newspaper readership varies greatly. Almost half (48%) of Spanish adults and 46 percent of Germans are regular readers (5 or more days a week). Two out of five US adults (39%) are regular readers as are one-third of Brit
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Even today, many people believe it’s already easier to get news online than to read a newspaper. The study predicts, that in Germany and UK TV will be still the number on source in five yearsThe lowest percentage of adults who indicate that major daily
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More than half (57 percent) of the respondents identified the rapid growth of user-generated content — which includes amateur digital videos, podcasts, mobile phone photography, wikis and social-media blogs — as one of the top three challenges they fa
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30s Top 15s. In two of the four advertising and brand metrics measured, ad length was the leading factor driving lift. And with each, 30 second ads outpaced 15s: ad relevance (30% lift using 30s) and brand consideration (23% lift using 30s). Quality Cont
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According to the ongoing Blog Reader Project, launched in April by Blogads—whose own readers, by the by 57 million people, a number that gives bloggers great credibili- ty,power and influence as sources eenagers are much more likely than adults t
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4% of all adults over age 18 in the United States watch video online at home daily and an additional 14% at least once a week. Comparatively, 93% of adults spend at least one hour a day, on average, watching TV. While total online video usage has increase
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DC identifiziert einen signifikanten Einfluss von Online-Medien auf das Informations- und Kaufverhalten von Konsumenten. Insbesondere bei der Gruppe der begehrten Meinungsbeeinflusser. In diesem Zusammenhang konnte aufgezeigt werden, dass Influencer Onlin
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Gab es 2005 weltweit noch kaum mehr als zwei Millionen Abonnenten, hat sich die Zahl 2006 bereits auf mehr als 4,5 Millionen Haushalte verdoppelt. Für das Jahr 2007 erwartet man eine erneute Verdopplung auf 10,85 Millionen Anschlüsse.
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Consumers, especially those between the ages of 18 and 34, are increasingly integrating stream- ing content into their media consumption habits. While older consumers are more likely to simply view news and sports clips online, younger users report watc
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Internet video will replace closed set-top box ecosystems. Apple will have to rethink Apple TV, moving to an ad-supported, broadband service provider model that puts YouTube videos as well as ABC.com TV shows directly on the TV. At the same time, Internet
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Laut einer Studie von Motorola schauen 45 Prozent der europäischen Breitband-Nutzer zumindest sporadisch Online-TV. Die Studie deckt die Länder Frankreich, Deutschland, Italien, Spanien und Grossbritannien ab, wobei Frankreich mit 59 Prozent an der Spit
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53 percent of Americans would replace cable and satellite with broadband TV 88 percent believe video cell phone calls will become reality within five years 64 percent of parents would subscribe to mobile TV in cars to entertain kids 74 percent believe
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Today's younger viewers in the 18-to-39 age group regularly watch TV on an on-demand basis, with some watching TV programming only on their computers. Within seven years, that generation probably will consume 80 percent of its TV on-demand via broadband,
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--More than one-third (35 percent) of viewers age 12 and older, or about 88 million people watched TV away from home in the past week. --Twenty-five percent of the respondents watched TV at someone else’s home, 11 percent watched at a restaurant or bar
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Demnach soll sich die Zahl der IPTV-Nutzer rund um den Globus bis 2011 jährlich verdoppeln und schließlich auf 103 Mio. anschwellen. Im vergangenen Jahr haben dagegen gerade 3,9 Mio. Menschen auf IPTV-Angebote zurückgegriffen. Einen rasanten Aufwärtsk
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IPTV subscribers hit 3.6 million in 2006, generating almost €1 billion in annualised revenues Western Europe accounts for two-thirds of worldwide IPTV subscribers The top five IPTV providers by subscriber base account for just ove
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Innerhalb der nächsten drei Jahre soll der Umsatz mit Internet-Fernsehen (IPTV) beträchtlich steigen - doch mit kurzfristigen Gewinnen innerhalb der nächsten zwölf Monate werde nicht gerechnet.
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Researchers estimate that 25-30% of total media time is spent multitasking, and the more media a person consumes, the more likely they will consume several channels at once. Why should marketers care? Because multitasking has a profound impact on consumer
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Survey results indicate that approximately 66 percent of respondents view streaming video content at least once a week. 44 percent of video viewers are between the ages of 18 and 34, while 56 percent are age 35 and older. The younger demographic is more
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The survey of nearly 350 executives from telecommunications, broadcasting and media companies across 46 countries in the Americas, Europe and Asia revealed industry-wide confidence in the longer-term outlook for IPTV, with 60 percent believing that IPTV w
