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Von besonderer Bedeutung ist die Entwicklung des Informationsverhaltens unter dem Einfluss der wesentlich verbreiterten Informationsmöglichkeiten. Mit der Etablierung eines neuen Mediums verändern sich der Stellenwert und die Aufgaben, die die Nutzer je
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Von den privaten Internetnutzern sind mittlerweile 56 Prozent mindestens einmal täglich online. Parallel zu der Nutzungsfrequenz erhöht sich auch die Nutzungsdauer. Innerhalb der letzten zwölf Monate hat der Kreis der Internetnutzer, der täglich mehr
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Digital information and digital technology have become the lifeblood of the technology, media and telecommunications (TMT) sector. This fundamental shift is creating opportunities and, for savvy companies, considerable value. But the move to digital also
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HDTV – hochauflösendes Fernsehen – ist nicht erst seit der Fußball-WM im vergangenen Jahr ein vieldiskutiertes Thema. Die Weltmeisterschaft in Deutschland hat jedoch verstärkt Aufmerksamkeit geschaffen für HDTV: Alle 64 Spiele wurden im HD-Format
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Im Zuge der Aufrüstungen ihrer Netze hin zu Next Generation Networks versuchen Telekommunikationsunternehmen, über das Internet Protocol eine neue Plattform für die Übertragung von TV- und weiteren audiovisuellen und interaktiven Diensten als Next Gen
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Welche Folgen hat die Digitalisierung des Fernsehens und die Verbreitung von High-Speed Internetzugängen für die Zukunft der deutschen Medienlandschaft? Welchen Einfluss werden neue Techniken [z.B. PVR] und Applikationen [z.B. iTV] auf den Medienkonsum
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A trio of intrepid researchers from the University of California-Riverside decided to see just how often a P2P user might be tracked by content owners. Their startling conclusion: "naive" users will exchange data with such "fake users" 100 percent of the
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Just updated the PPT with demo data from Facebook.
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Zu dem Leistungsportfolio von EMS gehören auch Online-Werbeformen. Hier werden neben standardisierten Werbeformen wie Full Banner, Skyscraper oder ConentAd auch Techniken wie DHTML, Flash-Layer oder Streaming angeboten. So wird für jedes Kommunikationsz
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* 67% regularly watch videos on YouTube, etc. * 95% have watched online videos in the last 3 months. * 49% have uploaded online videos in the last 3 months [shockingly high--almost makes us discount all findings, or at least conclude that this
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Importantly, Einav said NBCU's research showed that 35% of the users went online to "sample" "Heroes" for the first time, and that 96% of them continued watching the series both online and over conventional TV. "This is all incremental for us," she decla
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The U.K. market for online TV will be worth £181 million ($362 million) by 2011 -- but the growth of movie downloads is expected to be much slower. These are the findings of a survey by Screen Digest, which forecasts that music will continue to dominate
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# Successful interactive marketing may be less a matter of domination and control, and more a matter of fitting in. # There is a human need to assert and present to the world a self-serving identity and to manage one's personal reputation. # The form of
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According to the report, TV and the Web hold almost the same amount of sway over potential moviegoers--as 68% of respondents said that TV was influential in their decision to see the film, while 66% said the same about the Internet. In comparison, print (
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Online-Werbung wirkt, Online Video Ads wirken noch besser! Das ist das Fazit der aktuellen Werbewirkungsstudie von TOMORROW FOCUS, die anhand der Online-Kampagne zu Sonys neuem Blu-ray Player die Frage nach der Wirkung von Online-Video-Ads im Vergleich zu
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KNOWHOW STUDIENDATENBANK In der Studiendatenbank stellt HORIZONT.NET regelmäßig die wichtigsten Markt- und Media-Studien vor. Eine kurze Zusammenfassung, angereichert mit Charts und den grundlegenden Fakten zur jeweiligen Untersuchung, bieten einen pro
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Here's the background. The MPAA and MovieLabs, its R&D arm, spent months testing a dozen software programs designed to identify copyrighted videos from brief samples of their data. Each "fingerprinting" program was fed about 1,000 test files of wide-rangi
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Das Fernsehen über das Internetprotokoll (IPTV) steht vor dem baldigen Durchbruch. Bis 2012 könnten rund 2,5 Millionen Haushalte in Deutschland IPTV nutzen. Damit etabliert sich ein weiterer TV-Übertragungsweg neben Kabel, Satellit und Antenne. Das tei
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Are results we obtain using statistical data worth the time and patience one spends to obtain them? More and more so. Nowadays the process of calculating a film’s cutting rate can be made much faster and less labor-intensive than it used to be in the se
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Demnach werden vor redaktionelle Inhalte geschaltete Pre-Roll-Spots von 80 Prozent der User als nicht störend empfunden. Im Gegenteil, sie bewerten die Werbeclips als informativ und unterhaltsam. Dabei erzielen längere Spots eine vergleichsweise höhere
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International Podcastersurvey Podcasters - who they are. How and why they do it.
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eMarketer reports that spending for online advertising has surpassed ad dollars spent on radio advertising for the first time in 2007, with online marketing reaching $21.7 billion while radio reached $20.4 billion.
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Console analysis
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In this study, our researchers evaluated magazine websites based on the presence or lack of 15 unique Web features. These results indicate that across nearly all the categories, America’s magazines are making better use of the Internet than they were la
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Notably, the report finds that a viable business will emerge in the US and W Europe for movie downloading, but warns that the Studios are following a fragmented path to digital distribution, with each major following a different strategy. This is likely t
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Amel and others told us that the report was actually a downgrade on their forecast from last year. Whereas at the time they saw digital movie sales bringing in $2.5 billion to $3 billion by 2010 (unfortunately they could not produce a digital copy of last
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More than one third, or 34 percent of users in the U.S. play games on the Internet at least once per week. That number bests the two most hyped online activities of the past few years, as 29 percent of users watch videos on a weekly basis and just 19 perc
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This is the fourth of Ofcom’s annual reports to focus on trends and developments in the UK’s communications market, with the aim of providing a context for decision-making by Ofcom, as well as by commercial and public sector organisations. The communi
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Neuer Rekord bei der Internetverbreitung in Deutschland: Erstmals wurde 2007 die 40 Millionen-Grenze für die Internet-Nutzung durchbrochen. Mit einem Zuwachs gegenüber dem Vorjahr von 2,2 Millionen "neuen" Anwendern haben aktuell 40,8 Millionen Deutsche
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Television is in a period of dramatic change. As the mass audience continues to fragment into ever-smaller niche audiences and communities of interest, and new technologies shift control over the television viewing experience from network programmers into
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Of consumers surveyed, 62 percent are viewing streaming content online; this figure is comparable to the 66 percent reported previously. Analyzed by age group, 31 percent of 18 to 34 year olds watch streaming video, while 69 percent of consumers ages 35 a
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The mean household income of DVR owners is 33% above average 53% of DVR owners say that they have an HDTV set 45% of DVR owners record five or fewer programs per week While 84% of DVR owners rate the ability to skip commercials as very important, just 8%
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A deeper look at most popular video and movie sites, exploring viewer demographics as well as advertisers and types of ads. Top 10 Videos/Movies Destinations Week ending July 22, 2
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The IBM Institute for Business Value provides strategic insights and recommendations that address critical business challenges to help clients capitalize on new opportunities. The Institute is comprised of consultants around the world who conduct research
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A new survey from market research firm Parks Associates has found that few consumers in the U.S. are satisfied with the videos they download from the Internet. Just 16% say the selection of videos available online is good, and only 13% say video downloads
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Internet users are spending nearly half their online time visiting content, a 37% increase in share of time from four years ago, according to the Online Publishers Association (OPA). The OPA today announced a four-year analysis of its Internet Activity In
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No longer an unknown quantity or merely a sidekick to television, the online video medium is fast becoming a formidable viewing factor. eMarketer projects that the number of online video viewers in the US alone will rise from 114 million in 2006 to 183
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Besonders interessant ist, dass über 80% der über 1100 efragten Jugendlichen bei TV Werbeblöcken oft oder immer wegzappen: Das liegt vor allem daran, dass sich Jugendliche von den Klassik Clips im TV schlicht nicht unterhalten fühlen und sich mehr a
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Tagesmarktanteile Das Erste oder RTL? Wer erreichte gestern die höchsten Marktanteile? Dies und mehr zeigt der Vergleich der Tagesmarktanteile der wichtigsten deutschen Sender. mehr ... Marktanteile 3.Programme
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The use of RSS increased in 2007 by 21 percent since 2006. Now 96 of the papers we researched are using this technology. Within this group, 93 papers offer partial text feeds, while three offer full text RSS feeds. No papers have begun embedding advert
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With the increased popularity of online video content, now is the time for publishers to experiment with online video as a new means of storytelling and offering an enhanced experience on their Web sites. JupiterResearch’s February 2007 survey of 2
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HomeTable of ContentsNavigatingYin-Yang MapThe Road MapFoundationsLanguage Of ResearchFive Big WordsTypes of QuestionsTime in ResearchTypes of RelationshipsVariablesHypothesesTypes of DataUnit of AnalysisTwo Research FallaciesPhilosophy of ResearchStructu
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Online Video: 57% of internet users have watched videos online and most of them share what they find with others 7/25/2007 | Report | Mary Madden The growing adoption of broadband combined with a dramatic push by content providers to promote
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The research studies on media ownership listed below are intended to inform the Commission’s comprehensive review of its broadcast ownership policies. The Commission intends to use the evidence collected in these studies, as well as the comments, to gui
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Der am 02. August 2007 veröffentlichte neue Regeldatensatz der AGOF, die internet facts 2007-I, bietet Ihnen umfassende Analysemöglichkeiten für Ihre Online-Mediaplanung. Die aktuelle Studie weist Reichweiten- und Strukturdaten für 284 Online-Werbetr
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According to the latest European Ad Formats Report from the EIAA, advertisers are embracing 'entertaining' online ad formats as a way to interact and engage with their consumers and communicate brand messages. The ad formats study explores the usage and p
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The lastest Europe Online report from the EIAA gives a comprehensive picture of both media consumption and advertising expentiture across Europe. The report looks at advertising spend across Europe focusing on how much is currently being dedicted to onli
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The EIAA Marketers’ Internet Ad Barometer 2006, commissioned by the EIAA to understand the role online advertising plays and attitudes towards the Internet amongst key advertisers across Europe reveals that online adspend is expected to grow substantial
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Die Schaffung von Wettbewerbsvorteilen durch Kommunikationskonvergenz
