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The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today released the IAB Internet Advertising Revenue Report covering the second quarter and the first six months of 2007. Internet advertising revenues (U.S.) for the first six month
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KNOWHOW STUDIENDATENBANK In der Studiendatenbank stellt HORIZONT.NET regelmäßig die wichtigsten Markt- und Media-Studien vor. Eine kurze Zusammenfassung, angereichert mit Charts und den grundlegenden Fakten zur jeweiligen Untersuchung, bieten einen pro
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This is the fourth of Ofcom’s annual reports to focus on trends and developments in the UK’s communications market, with the aim of providing a context for decision-making by Ofcom, as well as by commercial and public sector organisations. The communi
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And this business is going to get bigger. iSuppli, a market research firm, projects that professionally produced video will will bring in nearly $5.9 billion in revenues in 2011, up from $423 million in 2006. At present 3- to 10-minute videos are popul
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Consumer spending on home video is nearly three times greater than that of theatrical box office. Consumer spending on home video in 2005 exceeded $24 billion. Sell-through accounted for over $16.4 billion. Rental generated
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U.S. video (not just user-generated) advertising reaching $4.1 billion, quoting a Screen Digest estimate that user-generated video will account for $956 million of that. On the other hand, eMarketer admits, JupiterResearch was more conservative last summe
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VOD/advanced TV, mobile marketing and gaming) is expected to total $11.5 billion, a 31 percent rise over 2006. In 2008. the total spending on emerging media is predicted to hit $14.7 billion, up 28 percent.
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The TV network market rose 6.2% in 2006, comparable to the 6.3% gains in 2003 and 2005, but significantly less than the growth in 2004, which had been driven by the Summer Olympics advertising. Multi-channel advertising will be the fastest-growing secto
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The U.S. box office rebounded in 2006 with $9.49 billion, a 5.5%gain. Box Office has grown $3.6 billion
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This year, eMarketer estimates that spending for online video advertising will reach $410 million, an 82.2% gain over last year's $225 million figure. In two more years, US marketers will spend over $1 billion, and only two years after that (in 2010), Int
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Our forecast shows service provider revenue growing from $3.6 billion in 2007 to $20.3 billion in 2011, Driving the market's successful growth in the past 6 months is fast growth in Europe, especially France, Belgium, Spain, Italy and Eastern Europe; in A
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Media Bureau Reports The following items are all Media Reports on the cable industry available for download from the Internet.
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Borrell Associates is releasing a new report today that reveals that newspaper sites grossed $81 million in local video advertising in 2006, compared to $32 million for local TV sites. “Print media are using the internet as a crossover platform to tap
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IPTV market to be worth US$12.2 billion worldwide by 2011 - Rapid growth will result in 36 million IPTV homes by 2011 - or around seven times more than the 2006 figure
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Revenue from legitimate online TV and film downloads worldwide will rise tenfold to $6.3 billion by 2012. The U.S. will account for 65% of this amount, according to a report published by Informa. Stateside sum will rise from $538 million in 2006 to $3.9 b
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The user generated online video market (UGOV) exploded in 2006 and by the end of the year, user generated videos made up 47% of the total online video market in the US. By 2010 more than half (55%) of all the video content consumed online in the US will b
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A dollar volume of $20.5 billion in media transactions makes 2006 the strongest year since 2000, and close in volume even to that year’s total.”
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while video download sales made through Apple's iTunes store and other sources will total just $298 million this year, by the end of 2007 the market will grow to $1.5 billion. By 2010, global revenue from online video sales, rentals and subscriptions will
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Annual U.S. revenues from Internet video services – spanning user-generated content to television shows and movies – will exceed $7 billion by 2010, according to a Parks Associates’ report. In 2007, approximately 85% of revenue will be from adverti
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Annual U.S. revenues from Internet video services – spanning user-generated content to television shows and movies – will exceed $7 billion by 2010, according to Parks Associates’ Internet Video: Direct-to-Consumer Services.
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Video ad spend in the U.S. will reach $775 million in 2007, growing 89 percent from $410 million in 2006, eMarketer predicts. Still, online video ad spend will constitute just 4.2 percent of total online ad spending in the U.S. However, that proportion is
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This supports our belief that media no longer enjoys the benefit of above average rate inflation, rather the opposite where increased competition & measurement is putting pressure on rates.
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It predicts video ad spending will grow by 71 percent this year to $225M and to $640M by 2007. By 2010, video is forecast to make up 8 percent of the total online ad market.
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Advertisers from smaller categories have been spending more than average on internet advertising, which is relatively cheap and can be targeted very effectively. first half 2005, 96% of all web revenue was generated by the internet’s top 50 sites, accor
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It forecast that Internet ad expenditure would grow 84 percent between 2005 and 2008 to $34.2 billion, an upgrade from the 76 percent it predicted three months ago.
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Die gesamten Online-Werbeumsätze belaufen sich demnach auf 1,65 Milliarden Euro. Mit einem Anteil von 7,6 Prozent an den gesamten Werbeumsätzen.klassische Online-Werbung (785 Mio) und Suchwortvermarktung (710 Mio).
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Das Geschäft mit den Film-Downloads im Internet blüht: In Westeuropa sind die Umsätze von 10 Mio Euro in 2005 auf 690 Mio Euro in 2010 gesteigen. Deutschen 2010 rund 87 Mio Euro für das Downloaden und Streamen von Filmen ausgeben.
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The Video on Demand (VoD) market is beginning to see rapid growth, achieving greater than 40% growth in 2005 over 2004. This expansion is propelled by the combination of growth across cable, IPTV and Broadband/Internet VoD.
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This exploratory study examines the impact of online piracy on the emergence of innovative, legitimate business models. P2P Dienste geben Marktübersicht, helfen neue Märkte zu entwickeln und haben insgesamt einen positiven Einfluss auf die Medien.
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The percentage of Internet-delivered video viewed on a portable device will go from just 3% today to 16% by 2011. Besonders Set-Top-Boxen mit Anschluss ans Internet und Mobile Geräte sowie Download-to-Own werden den Markt beleben. Premiuminhalte werden g
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assumes a 15% decrease in buying power driving by cost-per-thousand rate increases; a 23% decline in ads viewed due to switching off; a 9% loss of attention to ads due to increased multitasking and a 37% decrease in message impact due to saturation.
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$25.9 billion — nearly 9% of total US advertising spending — in 2011. Report zu den Werbeausgaben. Hauptsächlihc immer noch Suchmaschinen Werbung. Zudem werden die ausgaben für Videowerbung von 0.4Mrd auf 1.3Mrd in 2011 Steigen.
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Es geht um den Martkzustand in Amerika was die Distribution von Videos angeht. Wie kommen sie zum Konsumenten und welche Möglichkeiten gibt es? Zahlen zu PPV, DVD und VOD. Cabel unternehmen usw.
