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Slides for a workshop on how filmmakers can use the Internet (and other new technologies) to market and distribute their work. This is a talk I've been giving at film schools, and most recently, the Film Arts Foundation in San Francisco. Related blog: htt
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A presentation given to major brands at a Spunlogic event. Provides online-video marketing ideas, case studies, statistics, research and best and worst examples.
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Hey Everyone - I am now back in Los Angeles after my trip to Japan with my family! I came home to some pretty amazing surprises... including hearing my cover of 'Umbrella' played on the radio! After reading some of my emails here on youtube, it seems as
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What kind of blenders are these?! The Total Blender that is used in the “Will it Blend” video series is the entry level blender for the Blendtec home product line. (You ought to see what Blendtec 20 amp commercial models will do…..)
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This site aims, through selected documentaries about Cyprus, to introduce the viewer to the island of Cyprus, its land, its history, its culture, the political problem, its people, its customs and traditions. The site will be periodically enriched with ne
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Hotswap.com offers people a platform to sell their cars with direct video online for free; we host and sell your car at no cost. We offer dealers hi-definition video channels to integrate with their current platforms. We feature patented comprehensive vid
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This kind of campaign would be practically pointless unless the promotional tracks are compatible with iTunes and the iPod. By dropping DRM, EMI has created new promotional opportunities that can take advantage of Apple's ubiquity.
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If you search Google for Jason Bourne in the US, you’ll hit upon an undisclosed blue-background ad taking up the top part of the search results. The box reads: Become an agent in the Ultimate Search for Bourne with Google The Ultimate Search for Bourne
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5 Millionen Views in drei Monaten ein Bericht in CNBC einen Vertrag über eine internationale Auflage eine Fortsetzung des Romans auf Basis der Kommentare zu den Videos eine Romanidee für "The Average American Female".
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8) Welcome to FCB.tv, Bayern Munich´s official Club TV! FCB.tv brings you Highlights from Bundesliga and UEFA Cup Matches, exclusive Interviews, Homestories,Live Chats and much more. Visit www.fcb.tv and subscribe for 3,6 or even 12 month!
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TellyAdder is a YouTube adder... a friend bot for YouTube. TellyAdder will gather user IDs on any YouTube page. With these IDs you can send automated friend requests, comments, etc... Doing so will he
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Product placement and branded entertainment are increasingly becoming de rigueur in the Hispanic television market. “It is getting to the point where every call and presentation I make to every one of the advertisers out there, they want to talk about h
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If you are selling luxury property, look no further. Online Walk Thru is highly targeted for this specific niche. As you would expect of a high end video service, Eric and Lathe will travel to your area and shoot the video for you. They then take that vid
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The television network and movie studio "Channel Partners" pages that pay Google’s YouTube bills, however, sport a soon to be Google YouTube classic bare “YouTube” logo unencumbered by the YouTube “community” broadcast yourself motif. The most
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StudioDell now has a video upload feature and we want to share your creativity. We're looking for home-grown video testimonials of up to five minutes/100MB that feature Dell products, services or users in action. Videos can range from how-to tips to, who
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eine Agentur bloggt die Texte ein Autokonzern macht Werbung den Sympathieträger spielt Schlämmer (Hape Kerkeling) nächse Woche (so früh schon?) gibts die Auflösung
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Regardless, YouTube needs to follow up on their rhetoric on the blog and be clearer to their community about how and where they are promoting independent content and commercial content that’s paid. Otherwise, its users may well defect to sites such as B
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The planned leaking of episodes online is an increasingly common guerilla promotional tactic adopted as a way to build additional buzz for a show as it prepares to officially premiere.
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I’ve been compiling data about CBS videos on YouTube for the past week. Here are some charts with the Top 15 videos from the CBS channel on YouTube. I began gathering data on November 21st and have charted the week from Nov. 22nd to Nov.28th (inclusive)
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I'm not used to paying to watch advertisements and I'm not about to start. I guess it's currently a questions of how much exposure consumers are prepared to take before asking for a reduction in ticket price?
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Yet affiliates are not allowed to post Letterman video on their sites for more than 24 hours, which leads Irwin in comments to say, “We still have to live with your RIDICULOUS limitations in posting Letterman video?…. Seems as if there is a penalty fo
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CBS clips officially went onto YouTube, the “Late Show with David Letterman” has added 200,000 (+5%) new viewers while “The Late Late Show with Craig Ferguson” is up 100,000 viewers (+7%).
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They uploaded 300 clips, which got 29.2 million views in a month, averaging 857,000 per day. They also note an increase in audience for shows that are doing well on YouTube: David Letterman up 200,000, Craig Ferguson up 100,000.
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Watching clips on videohosting sites is cherry picking and preserves the users ability to not have to committ to the show and allows them to pick up on anything that captures the publics interest and they want to find out what the talk is about. That is t
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A poll taken by CBS shows that over half of the users who have streamed CBS shows on the Web had never seen the shows before on TV. The network says that the new users then became fans of those shows. CBS says this data will help it and the other networks
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On November 17, according to CBS, a show needed about 219,000 total views to make the Top 15. That means that on 4 days, eight CBS shows gathered enough views to break into the Top 15: At #3, the K-Fed/Britney Sex Tape (on Craig Ferguson), must have garne
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IE, if the networks and movie studios had been quicker to put some of their video online, we might never have spent so much time watching skateboard accidents and cute kitties walking across piano keyboards. CBS CONTENT AMONG MOST VIEWED VIDEOS ON YOUTUBE
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“We’re looking at this as a key change in direction for us now and looking at our programming as dual distribution programming, over the air and on the Internet.”
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Helping confirm the additive power of placing TV content online, more than half of consumers who have streamed CBS programming on the Web had not yet seen the shows on television. Those 53% of online viewers became fans of the CBS TV shows after getting i
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Sony is making part of its content library available on Grouper, so that people can link to it, or embed it in their blogs or Web sites (as I've done here.) Every time a clip is played, there's an opportunity to purchase the movie on DVD.
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And here's the marvelous simplicity of engagement: It's a two-way street, and rather than wringing our hands over how to get people to engage with us (so that we can manipulate them), why don't we spend our time engaging our customers?
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The duo are now serving their videos at EepyBirdy Google Video with a Coke promo and hyperlink. Presumably they’ve cut a handsome deal with Coke (I’m guessing it approaches six figures since they made at least $50K on Revver from the first experiments
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I’m not against commercialization, but I have noticed YouTube becoming much more noisy over recent weeks. What’s changed is that the video site has become a major attractor of eyeballs, and eyeballs equal attention, fame and money.
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At Facebook, MySpace and NBC are users “in control,” or are users being controlled by multi-million dollar corporate brand messages? Far from being in control, YouTubers were required to create content about NBC, for NBC and promoting NBC.
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News Corp., Viacom, and NBC Universal are threatening to seek damages of $150,000 for every copyrighted video posted, apparently in an attempt to pressure the site into offering them more favorable revenue-sharing deals.
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lonelygirl15, it emerges that she’s been enlisted by the UN to create an ad for an anti-poverty event on Sunday
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Fox auf MySpace mit einigen Shows zum Online sehen oder Download. Allerdings nur für Windows. Um HD zu sehen muss man den Full Throttle Player herunterladen. Sieh so aus als ob nur die neusten Episoden online sind.
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Television executives not concerned that the Web video explosion is going to negatively impact traditional TV, and, in fact, see Web video as a way to get their programming more exposure. And even Web video executives agree with that assessment.
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Tipps für Produzenten wie sie am besten im Internet auf ihren Film aufmerksam machen. Viral usw.
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Einmal durch die neuen Angebote der eingebetteten Werbung oder des Channels. Der Channels zumindest der von Paris ist noch nicht besonders toll. Oder ein Grassroot-Ansatz wie VW mit dem Unpimp oder Colbert, Sony.
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Anleitung mit einigen Punkten, wie Werbetreibende am besten ihre Videos Online bekannt machen. Z.B. Über Community Seiten wie YouTube und MySpace oder über Cross-Promotion. Außerdem werden Messtechniken erläutert.
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NBC seems to be striking plenty of deals in the social media space - first with YouTube, and now with Bebo to promote its upcoming high school sports drama, Friday Night Lights.
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Schlaue Entscheidung von Guba für jeden neuen User 25Cent zu Zahlen. Das gab Mehr PR-Wert wie jemals an neuen User ausbezahlt wird. Außerdem lassen sich die neuen User wunderbar bei einem EXit in Geld verwandeln.
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In fact, Snakes on a Plane is the big studios' first - and largely successful experiment - with Snowballs, and the democratization and edge competencies they requires. SNOP wird im Gegensatz zu Blockbustern in Zukunft immer mehr Umsatz generieren.
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Details zur YouTube Webrung, Ein Videowerbe platz oben rechts, der dann auch auf die gebrandeten Channels verweisen soll.
