he challenge for media companies is to find the right balance between participation and control, outsourcing and editorial guidance, openness and order. The walls between content creation and commerce are also falling away, as we’ve seen with everyth
In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.
people do not merely browse the web. Instead they give away information, expertise, and advice without monetary compensation. They submit texts, code, music, images, and video files in settings that allow for such contributions.
