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Because Level 3 owns its network, it has the infrastructure to cut CDN prices by what has to be more than half. The move is one that would be hard for Limelight and Akamai to replicate, because they don’t own backbones of their own — in fact, they hav
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Media buyers pay an average of $419,000 to place an ad on “Grey’s Anatomy,” making it the most expensive fall show on network television, according to Advertising Age’s annual survey. “Grey’s” is followed by “Sunday Night Football” ($35
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Total French Internet Audience 26,485 Social Networking 13,185 Skyrock Network 9,113 MYSPACE.COM 2,277 BADOO.COM 1,320 NETLOG.COM 827 HI5.COM 754 LEXODE.COM 675 DADA.NET 495 FACEBOOK.COM 331 MSN Groups 310 Viade
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A Selection of Leading Social Networking Sites Ranked by German Unique Visitors* July 2007 Total German, Age 15+ – Home and Work Locations** Source: comScore World Metrix Property Total Unique Visitors (000) Total German Internet Audience
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MySpace 66,401 114,147 72 Facebook 14,083 52,167 270 Hi5 18,098 28,174 56 Friendster 14,917 24,675 65 Orkut 13,588 24,120 78 Bebo 6,694 18,200
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Orkut leads in the Indian subcontinent, as well as Brazil; Facebook is stronger, internationally, than Myspace, with surprising strongholds in the Middle East; hi5.com is the most international of all the social networks, leading in Peru, Colombia, Centra
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Social networking sites like MySpace and Facebook have seen tremendous growth over the past two years, attracting a young and engaged audience. Frequent users of these social networking sites not only engage in more activities and have a more positive att
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Büros der beiden Vermarkter IP (RTL) und SevenOne Media (ProSieben) in Köln und München seien deshalb durchsucht worden, sagte eine Sprecherin des Kartellamts am Dienstag in Bonn. Den Unternehmen drohen empfindliche Geldbußen, wenn sich der Verdacht d
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The reason they need to change is that online advertising is clearly consolidating with the portals. eMarketer has a great round-up on the state of the biz. Some 55% of all ad revenues now flow to one or more of the major portals. Their share was growing
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Instead of adding more cables, carriers such as Level 3, and Global Crossing are using next generation optical gear from companies like Infinera to send more bandwidth over their existing fiber, cheaply. The sub-sea sector doesn’t have its Infineras as
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Better late than never. The timing of the merger is perfect. Internet2’s new network with 100 Gbps capacity is going to be completed this spring. NLR which owns its own infrastructure has its entire 11,700-mile nationwide backbone fully operational.
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television Web sites see an increase in time spent at home during television's prime time, weekdays 8pm - 11pm. At NBC.com in February, 40 percent of total time spent was during prime time, making it the No. 1 Web site when ranked by the prime time index
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Google needs television network content to feed its YouTubers the clip-culture snacks they want, more than television networks need YouTube for “free” promos. Google’s days of “ignoring conventional wisdom in designing its business” are numbe
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Contrary to Siklos’ contentions, it is hard not to conclude that standard operating procedures—legal action against copyright infringement, strategic competitive entry into new markets, licensing of content use—amount to sound business practices. It
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First off, it will be user-centric. By that, I mean users will have the tools that they need for easy capturing, organizing, customizing and sharing of content of interest. These tools will have built in recognition systems (like deep profiles) to systema
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he social dimension, and by social I mean a three tier spectrum of social context, going from the individual, to social groups or networks, and last, to markets. As we take the same collection of functions and spread them out across the axis of this dimen
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1. Devices to connect the TV to the Internet. This is what everybody's trying to do at CES and MacWorld. But it's not enough, even when those devices get going, you also need to solve . . . 2. Better home bandwidth. Right now you can't stream HDTV over h
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They all know that ad buyers are never going to deal with individual websites to buy video ads. They aren't going to put themselves in a position where they have to deliver and audit video files across hundreds of sites. Thats why Google and Yahoo and the
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ad inventory allotted to them within network shows and their ads on local news and the prime-access that follows. rapidly shrinking network audiences will soon devastate prime-time ad revenues, and local cost-cutting will decimate local news budgets, star
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Got videos? Create your own custom YouTube™-style videos site in seconds! See this site! Got photos? Create your own custom Kodak™-style photos site in seconds! See this site! Got a group? Create a custom group website with profiles, photos, and event
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Social media sites and search engines need to stay on top of this new form of content creation, continually analyzing data and scrubbing out the dirt. Sites overrun with web spam quickly lose their utility and might be banned from search engines.
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That's the take at least from conversations with some of YouTube's more popular posters who feel increasingly disenfranchised with each new major corporate alliance the site enters into - with some of them even considering going so far as to post videos e
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Finding full episodes of TV shows on networks' broadband players can sometimes resemble a digital scavenger hunt. It can take several click-throughs just to find an episode. Worse, the video player then often spits out segments in fits and starts, leaving
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MySpace has basically stayed the same with 81.87 percent of the market (last month was 81.92 percent). U.S. social networking traffic has nearly doubled in the meantime, accounting for one in 20 U.S. Internet visits, according to Hitwise.
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Of course, a few thousand rogue links on a site with over 100 million profiles is pretty insignificant, but these repeated attacks on MySpace users show that social networks are becoming a prime target for phishers and badware vendors. Although a few of t
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To get there - we need standards which will empower us to cross-post and pick and choose which tool to use in which situation. And when I say "tool" - what I mean is the site - the vendor - the platform.
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he easiest way would be to create some kind of meta-social network that collects all your profiles from the various networks and connects them with the profiles of other people (this has already been partially implemented by phatcouch).
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MySpace ist ein Mega-Erfolg, populär rund um den Globus. So wie seine Vorläufer. Und wie seine potentiellen Nachfolger - denn im Netz ist nichts ewig cool, und die Nutzer ziehen schnell weiter.
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In many cases, little thought has been given to what will happen when people actually begin to interact with the brand in that setting. Sure, setting these things up is quick and easy. But it's not so easy to succeed. Social media is a conversation betwee
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But actually, programming costs across the four networks are up 9 percent this year while advertising sales are mostly flat year-over-year. So what gives? “I think it is some indication of either myopia, naivete or just plain brain damage on the part of
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So, for an hour-long episode, networks pay anywhere from “fractions of a penny” to 3¢ per viewer. Whether ad dollars make that up is unclear. the price of an ABC.com streaming sponsorship at $100,000-$200,000 per advertiser per quarter, but the netwo
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U.S. marketers are expected to spend $350 million in 2006, an increase of 25% over previous estimates. Estimates for 2010 are also up 16 percent to $2.2 billion, with social network ad spending projected to account for 8.5% of the U.S. ad market by 2010
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Both MySpace and Facebook lost visitors in September, according to Nielsen/NetRatings, a Web-tracking service. The number of unique U.S. visitors at MySpace fell 4% to 47.2 million from 49.2 million in August, and the number of visitors to Facebook fell 1
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Wait a second here. We’re going to collect $10 in advertising to pay $28 in bandwidth? Who said video is a great business? We’re losing money, but I’m sure we’ll make it up in quantity. Heheh.
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But the next deal, probably for Facebook, is going to come in at a higher cost -- probably at an unsustainable cost. There are just to many people desperate not to miss the social networking train before it leaves the station.
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the biggest danger for any social media venture today, whether they be at the startup stage or even for those that already have a lot of traction, is to try to be all things to all people.
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There’s no question, however, that MySpace’s recent popularity has brought with it a proliferation of spam that has annoyed some users. Many advertisers take advantage of the “friend request” function and send out requests that are really just adv
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Social networks are estimated to attract $280 million in ad dollars this year, according to eMarketer. Online video-sharing sites are estimated to attract about $385 million. EMarketer estimates that $15.9 billion will be spent in online advertisements in
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Nielsen Media Research's plan for measuring viewership of TV commercials was dealt a severe blow when most of the big cable networks said they would not participate in the new ratings system, the Wall Street Journal reported late on Tuesday.
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This analysis demonstrates three things. First, a majority of MySpace user accounts are inactive. Second, by filtering inactive user accounts it’s possible to work with a much smaller sample for analysis. Third, the Mashable Labs user rank formula works
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NBC says it has streamed 5 million individual episodes of its shows, and ABC said it streamed more than 2.5 million in the first two weeks. Those numbers are still tiny compared to the number of people who watch TV: nearly 23 million people watched "Grey'
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According to MSNBC.com official, for the record to come during an "average" month speaks to the increasing regularity with which users seek out video on the Web, particularly for news.
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Level 3 Communications, continuing with its strategy of gobbling up smaller/regional rivals says it is buying Broadwing Communications for about $1.4 billion in stock and cash.
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The main point of potential conflict is the millions of YouTube videos that are embedded on the profiles of MySpace users. The revenue-sharing question for MySpace and YouTube is really tough, but it has to be resolved
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At Facebook, MySpace and NBC are users “in control,” or are users being controlled by multi-million dollar corporate brand messages? Far from being in control, YouTubers were required to create content about NBC, for NBC and promoting NBC.
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Telco DNA is fundamentally unsuited to the current dynamics of content. Telcos have lost control of their core product. Telcos thrive on scarcity - future value will be built around abundance. Command and control culture is dead, open APIs rule
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Social networks, which are rapidly becoming the portals of the next generation, must place high strategic priority on their communications functionality if they wish to continue their pace of traffic growth, usage, and retention.
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ich würde ganz klar zur Vereinfachung und zum einfacheren Einstieg in das gedankliche Konstrukt zwischen intrinsischen und extrinsischen Faktoren unterscheiden.
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Web 2.0 works great as an ideology, but maybe not so great as the basis for a media economy. Less control = less profit.Why did Google buy YouTube? Because they have to own it to control it, and they need to control it in order to monetize it.
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By 2015, Kagan Research expects TV programming delivered by telcos to grow to a 9% market-from its 0.1% share today. Cable networks will take the biggest hit if this happens--dropping to 61.1% from their current levels of 69.6%.
