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Today, the Technology, Media and Telecommunications (TMT) industry finds itself exerting an unprecedented level of influence over the global economy. All signs point to a continuation of this trend in the coming years as: * Technology advances
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User generated content and new distribution channels: If you hadn’t noticed already, user generated content is driving the new web, whether through video sharing services, blog publishing or social network services that users spend hours tending to.
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Accenture’s Global Content Study 2007 surveyed more than 100 leaders and decision-makers in the media and enter- tainment sectors, including television, film, music, radio, video games, publish- ing, interactive entertainment and advertising. The
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Describe the current trends in the media industry and where you see the industry moving over the next five years. This was my answer: The media world is in disarray. Two technological changes – the rise of the internet, and, increasingly, the conve
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Auf dem weltweiten Medienmarkt stehen die Zeichen auf Wachstum: Mit durchschnittlich 6,4 Prozent bis zum Jahr 2011 wächst die Branche sogar einen Prozentpunkt schneller als die Weltwirtschaft. Wachstumstreiber sind vor allem das Internet, der TV-Markt un
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What's radically changed during the past dozen years is the balance of the supply & demand equation. It's shifted from scarcity to surplus for consumers.
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This is not good news for a media industry which is still overwhelmingly monetised via interruptive commercial messages. The least relevant input is surely the unsolicited, interruptive commercial message, so those are the ones we're curtailing first. (Qu
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Klicks, Klicks, Klicks. Als die Autoren für die Online-Site der Wirtschaftswoche arbeiteten, stellten sie sich häufig die Frage, ob es zwangsläufig hilfreich ist, die Einschaltquote einzelner Artikel im Minutentakt abrufen zu können.
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The real divide now emerging is between companies that create original content and companies that create platforms for aggregating and distributing that content. Newspapers embody the old media world where content creation, aggregation, and distribution w
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Media and entertainment executives see the growing ability and eagerness of individuals to create their own content as one of the biggest threats to their business, according to results of a survey released today by Accenture
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A hope that focusing on producing entertainment that people actually want to watch/view/hear/play can be put off indefinitely, and existing (dwindling) assets harvested instead. For the Express, that asset is a loyal readership and brand equity, both of w
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First off, it will be user-centric. By that, I mean users will have the tools that they need for easy capturing, organizing, customizing and sharing of content of interest. These tools will have built in recognition systems (like deep profiles) to systema
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The Essex band -- brothers Ollie and Stu Cooper and Joe Murphy -- have built a fanbase through the Internet and concerts. They have yet to sign a contract with a record label.
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The idea that there should be a formal link between the tele- part and the vision part has ended. Now, and from now on, the form of a video can be handled separately from it’s method of delivery. And since they can be handled separately, they will be, b
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In the long run this is a race that most media companies can only lose. It's time for media companies to shift permanently to being enablers of effective conversations from all sources.
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Humans cluster between 15-25 - and 150 or thereabouts. That’s why military units are organized as companies and squadrons and businesses have departments and middle level managers. No one can remember more than 150 people’s names. So the logic foll
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The open TV platform will comprise of four key sources of content: network programming via your cable/satellite provider, a-la-carte shows sold directly to you by networks/studios, branded entertainment developed by major marketers and consumer generated
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Which once again shows that if you have a hammer everything looks like a nail, and if you have a media company, everything looks like media. But the digital revolution isn't a media revolution: the web is a social phenomenon, not a media phenomenon or a t
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Because old media, and even middle age media, isn’t getting the job done. Consider this fact. 90% of all email, by recent estimates, is spam, probably closer to 95%. That would explain why open rates for email have consistently been falling. Direct mail
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The same applies to local newsgathering. Reporters have recorders for interviews. Some interviews could easily be expanded to include video. Should the reporters be required to not only write a story, but also edit the audio and even video of an interview
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Of the responding agencies around the world, 42% said that newspapers were in decline, more than twice as many that named any other media type.
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And, ultimately, this - the stale, tired industrial DNA of the last century, utterly out of sync with the radically new kind of firm the post-network economy demands - is the cause of all the problems (not the stuff in the Peanut Butter Manifesto, though
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1 Microchunk it - Reduce the content to its simplest form 2 Free it - Put it out there without walls around it or strings on it.3 Syndicate it - Let anyone take it and run with it. 4 Monetize it Put the monetization and tracking systems into the microchun
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It was the most profitable industry in the economy. The reason, ultimately, was simple: media was protected like almost no other sector. Some media markets, like newspapers, were natural monopolies, because of simple geography. Others, like radio and TV,
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For media companies looking at the future of video, the elephant in the room is — why should anyone pay for video distribution if virality is the new metric of success? For agencies the elephant is — how do we charge for this value when it doesn’t f
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Nico Flores erklärt 3 Schwächen: 1. Was gut für das Individuum ist muss nicht gut für die Gesellschaft/das Geschäft sein. 2. Verwirrung um Trends und Ziele. Werden Entwicklungen überbewertet? 3. Einseitigkeit: es werden bestimmte Muster bevorzugt.
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Over $500 billion is spent every year advertising on these traditional media markets and Google is using its superior technological advantage to become a media-agnostic advertising platform. Google is building what is essentially an operating system (”O
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NewsDesigner does a great job of charting circulation against the timing of redesigns. I believe this project was partly inspired by a good post Jay Small wrote arguing that papers are overinvesting in design. As one of the commenters there says, it would
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The wise magazine will enable its community to speak among themselves. And it will also find ways to extract and share the wisdom of its crowd. This is true not just of magazines but of other, similar brands in other media
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They think they can maintain (or grow) their monopoly-supported margins and cash flow. They can’t. News operations will have to be smaller. That doesn’t mean they have to be unprofitable. But bloat is out.
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In the past, we built business cases based on ROI. Now we build it and build the business afterwards. In the past, "everything is forbidden unless it’s permitted." Now everything is permitted unless forbidden. Scarcity is about paternalism, a decision t
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while there is still an audience, it isn't the (young, affluent, early-adopter) audience that advertisers predominately want to spend their money to reach.
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Although online now represents 6-7% of newspaper ad revenues on average, the proportion is still small overall. we do not see online representing over 50% of total newspaper ad revenues until more than 30 years from now
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One of the tricks to understanding the social value of the web is understanding the antisocial value of the web - how much value it delivers by helping us avoid unwanted, intrusive interactions that merely increase psychological transaction costs.
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Overall, average daily circulation for 770 newspapers was 2.8 percent lower in the six-month period ending Sept. 30 than in the comparable period last year, the Audit Bureau of Circulations reported. Circulation for 619 Sunday papers fell by 3.4 percent.
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This is good news. This means that we can eliminate incredible costs — and with them, the bureacrats and time-wasters and creativity-killers they support — in the making of media, both news and entertainment.
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But the next deal, probably for Facebook, is going to come in at a higher cost -- probably at an unsustainable cost. There are just to many people desperate not to miss the social networking train before it leaves the station.
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Social networks are estimated to attract $280 million in ad dollars this year, according to eMarketer. Online video-sharing sites are estimated to attract about $385 million. EMarketer estimates that $15.9 billion will be spent in online advertisements in
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The right answer is to GO WIDE. It's time to get horizontal. Let me say that again. It's the ability to both run programs inside the browser window AND allow for applications to pass information to each other that allows media on the Web to organize into
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Yup, Media is about controlling pipes and Technology is (now) about horizontal layers, and on the Web, with all those packets whizzing around like bumper cars, there are no natural end to end pipes to be found. So, can you construct a virtual pipe and act
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Welche Krise der unkende Politiker ausgemacht haben will, blieb aber unklar. Denn mit Vehemenz erklärte Holtzbrinck-Geschäftsführer Prof. Michael Grabner: „Die Zeitungen sind überhaupt nicht in der Krise.“
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A survey of technology thinkers and stakeholders shows they believe the internet will continue to spread in a “flattening” and improving world. There are many, though, who think major problems will accompany technology advances by 2020
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First, switching costs into and out of channels are falling. As channels become intrusively commercialised they will simply be discarded in favour of less polluted channels because the switching costs are lower than the costs of trying to use a medium tha
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Media companies are mostly vertical. They produce shows (or control the independant companies that do), market them, deliver them, sell ads, everything that touches their pipe, soup to nuts, they do.valuable virtual pipes - virtual media
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Control the pipe and you've got an economic engine to run ads against your content, charge subscriptions, sell voice calls and charge per minute - the world is your oyster. No pipes, no moguls, no media?
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Telco DNA is fundamentally unsuited to the current dynamics of content. Telcos have lost control of their core product. Telcos thrive on scarcity - future value will be built around abundance. Command and control culture is dead, open APIs rule
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nstead of simply being associated with a file, a deep tag is associated with a clip from the file. Click on the tag and jump right to that part of the clip.
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The new generation doesn’t sit down to watch prime time tv together. It’s on YouTube, which provides the asynchronicity of experience, personaliz-ability of tags, uploading, favorites lists, channels, and a play duration much better suited to consumpt
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So, mark my words, YouTube will get sued. And it will lose. The tools it is talking about, that identify and remove copyrighted content, will have to be rushed into practice. So, mark my words, YouTube will get sued. And it will lose.
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The BBC is not making programmes it is making 'atoms', tiny elements going everywhere in the digital landscape. The controversial Creative Archive is an attempt to "unlock" elements, "atomise the archive".
