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Online consumers now spend about as much time on the Web as they do watching TV. Both TV viewing and online use were up over the past five years. Consumers spent a median average of about 14 hours per week each on TV and the Internet.
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A simple way to share files with people who are not computer savvy
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Because it is unassailable evidence of the arrival of the web as mass, popular media. When sites like TMZ rocketed past TechCrunch, et al., a year ago, it was splended and unremarked proof of why the advertising allocation to the web was low and lagging f
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Consumers are no longer just ‘consuming’ content online but creating, sharing, and organizing. Parks Associates analyzes this phenomenon, cutting through the hype and probing into the heart of the key questions it presents to the indust
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What's radically changed during the past dozen years is the balance of the supply & demand equation. It's shifted from scarcity to surplus for consumers.
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Attention and Trust in Advertising by Medium (% of respondents) Medium Likely to Notice Ad Find Info Trustworthy TV 85% 63% Print 60 50 News/Media Sites 53 49 Corporate Sites 51 51 UGC Sites 28 23 Billboard 22 19 Radio 22 28 S
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Eine Studie von Melcrum besagt, dass über 40 Prozent der Kommunikationsabteilungen soziale Medien einsetzen oder einsetzen wollen, wobei Online-Videos mit 63 Prozent am häufigsten genannt wird:
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They want to be able to sell the ads, track the viewers, and protect their brands from the grubby hands of consumers (it's okay to watch, just don't touch). That is why they are turning to companies like Brightcove and Maven Networks
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Die Nutzung des Internets hat in Deutschland weiter zugenommen. Wie das Statistische Bundesamt mitteilt, nutzten fast zwei Drittel der Personen ab zehn Jahren (65%) im ersten Quartal 2006 das Internet. Dies geht aus der aktuellen Auswertung der Befragung
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Then, the weblog EastSouthWestNorth published his own translation, sparking a global discussion of the issue. The blogger received much praise and traffic -- while nobody noticed that the SCMP had published the story first. Rebecca MacKinnon, currently te
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SplashCast is a media syndication service that enables anyone to create streaming media channels (combining audio, video, photos, text, and RSS feeds) and broadcast them live on any web page or blog. SplashCast provides a level of security and trackabilit
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The Pathfire the leading provider of digital media distribution and management solutions to the television, media and en
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Once this site launches, the networks will sic the lawyers on YouTube, I predict, demanding that significantly long clips of their content (say, more than a minute or two) be removed. That will make MeTooTube the definitive site for viewing network conten
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The open TV platform will comprise of four key sources of content: network programming via your cable/satellite provider, a-la-carte shows sold directly to you by networks/studios, branded entertainment developed by major marketers and consumer generated
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:: WatchMojo.com is a Producer of Original Video Content for the Web | More :: Over 3,000 Original Video Clips! :: Local Editions
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Print and online expenditures together totaled nearly $11.8 billion for the third quarter of 2006, a 1.5 percent decline from the same quarter a year ago. Spending for print ads in newspapers totaled more than $11.1 billion, down 2.6 percent from the same
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Für Fernsehsender und Inhalteproduzenten gilt es, mit dem Web zu experimentieren, ihre Bewegtbilder auf Abruf bereitzustellen und die Furcht vor Urheberrechtsverstößen abzulegen. Ein Überblick
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Hollywood's options: Buy a site; allow fans to remix your content; produce shorter films and do it quickly.
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Over $500 billion is spent every year advertising on these traditional media markets and Google is using its superior technological advantage to become a media-agnostic advertising platform. Google is building what is essentially an operating system (”O
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NewsDesigner does a great job of charting circulation against the timing of redesigns. I believe this project was partly inspired by a good post Jay Small wrote arguing that papers are overinvesting in design. As one of the commenters there says, it would
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In terms of the sheer bottom-line impact, it's still relatively small,'' Iger said yesterday in an interview after Burbank, California-based Disney reported that profit doubled last quarter. ``Over the next three to five years we'll be able to monetize at
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vor einem Monat haben wir die Anteile Mediennutzung vs. Anteile Werbeinvestitionen in den Medien gegenüber gestellt. Hier noch einmal die Grafik für die Situation in Deutschland
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Die für 2006 prognostizierten 7,8 Prozent Werbemarkt-Anteil (hier ohne Plakat) entsprechen nur etwa der Hälfte des Online-Anteils an der täglichen Medien-Nutzungsdauer von 14,6 Prozent.
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if these grassroots efforts are generating value (and in fact, wealth) and their creative power is being tapped by major corporations, at what point should they start receiving a share of revenue for their work?
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while there is still an audience, it isn't the (young, affluent, early-adopter) audience that advertisers predominately want to spend their money to reach.
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Although online now represents 6-7% of newspaper ad revenues on average, the proportion is still small overall. we do not see online representing over 50% of total newspaper ad revenues until more than 30 years from now
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Medienmarken können Zusatzgeschäfte tragen. Aber die Zusatzgeschäfte können kein absterbendes Stammgeschäft kompensieren. Irgendwann stirbt auch die Medienmarke. Der Mehrwert der gebotenen Information muss demnach unmittelbar erkennbar sein. Wie dies
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A Nielsen-Netratings report compiled for the Newspaper Association of America found that traffic to newspaper sites grew 24 percent in the third quarter over the same time last year. And September was a record month.
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If you do a deal with Big Money, AND your content sells enough to be on the Vert Ramp of content sales in your genre, you have broken through the content ceiling. The chances are very good that BigMoney will want to work with you again.
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The Internet is changing the economics of creative work - or, to put it more broadly, the economics of culture - and it's doing it in a way that may well restrict rather than expand our choices.
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Yup, Media is about controlling pipes and Technology is (now) about horizontal layers, and on the Web, with all those packets whizzing around like bumper cars, there are no natural end to end pipes to be found. So, can you construct a virtual pipe and act
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Nach den Zahlen von Jupiter Research ist die Print-Nutzung mit 3 Stunden pro Woche konstant geblieben ist, während die Online-Nutzung in den letzten zwei Jahren von 2 auf 4h/Woche gestiegen ist. Die TV-Nutzung ist ebenfalls gestiegen: von 10 auf 12 Stund
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A survey of technology thinkers and stakeholders shows they believe the internet will continue to spread in a “flattening” and improving world. There are many, though, who think major problems will accompany technology advances by 2020
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Control the pipe and you've got an economic engine to run ads against your content, charge subscriptions, sell voice calls and charge per minute - the world is your oyster. No pipes, no moguls, no media?
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It exists to serve a need in the marketplace specifically for consumers who want TV content on demand and it competes for consumers the same way we do, through high-quality, price and availability and we don't like the model.
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Intra-ISP bandwidth is cheap, especially if it is within the same Point of Presence or data center. Inter-ISP bandwidth is expensive. By having enough peering nodes inside the ISP, connections to the greater Internet can be minimized and costs kept under
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Stop giving away the news and charging for the archives. Start featuring archived stuff on the paper's website. Link outside the paper. Start following, and linking to, local bloggers and even competing papers (such as the local arts weeklies).
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Definition von Social Media über die Participation, Offenheit, Konversation, Community und die Verbindungen zwischen den Punkten. Außerdem Darstellung der wichtigsten Phänomene wie Blogs uws.
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Viacom, which owns such basic cable channels as MTV, BET, VH1, TV Land and Comedy Central, plans to be more aggressive in using the Web to create more revenue opportunities around those networks
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Several top publishers, who spoke on the condition of anonymity, said that over the last six months to a year, Nielsen's and comScore's numbers have become less reliable, often showing little correlation with site-reported traffic ups and downs.
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Die Sender brauchen strikte Terms und Conditions um sich gegen verletzungen abszusichern. Auf der anderen Seite bekommen die Künster oftmals nur den Ruhm und keine finanzielle Entschädigung.
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For its’ part, Ofcom has expressed serious doubts about the practicability and appropriateness of extending broadcasting regulation to a whole range of new media services which are very different from traditional TV, both in nature and in the manner in
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The study found that about 34 percent of college students recently reported spending more than 10 hours a week online, while only around 19 percent say they devote at least the same amount of time to watching television or listening to the radio.
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One-third (33.6%) of college students 18-24 years say they use the Internet more than 10 hours during a typical week; 20.3% say more than 20 hours. In fact, only one in five say they spend more than ten hours a week watching television (18.8%)
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Hinweise und Regeln, wie die alten Denkweisen überwunden werden können und News in einer Welt des User Generated Contents überleben können. TV News müssen innovativer und offener werden
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openness is required to leverage the network effect of the Web and harness the power of socially-connected users, but control is required to get a share of any money that changes hands.but the truth is that nobody has demonstrated yet how to maximize prof
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A TV station is defined by its format and its output - a TV channel only really exists if it is putting out TV shows so every second of every day has to be filled with something that is recognisable as TV. Yahoo! braucht das nicht!
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Many media companies, recognising the potential of the internet to disrupt their traditional businesses, have made, or are considering making, acquisitions to boost their web activities.
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Die Werbeausgaben für TV Werbung sinken und gleichzeitig steigen die Ausgaben für Online Video. Aber es gibt nicht genügend Potential um alle Werbeausgaben in das Online Video Geschäft zu überführen.
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people do not merely browse the web. Instead they give away information, expertise, and advice without monetary compensation. They submit texts, code, music, images, and video files in settings that allow for such contributions.
