EyeWonder, the Atlanta, U.S.-based developer of rich media and digital video solutions for online ads, has acquired Cologne, Germany-based Vendi Interactive, the digital interactive ad firm and vendor of online-streaming technology. Vendi interactive will
Das Übertragen von TV-Spots in das Internet ist das Kerngeschäft von vendi interactive. Mit unseren Kunden entwickeln wir gemeinsam werbliche Konzepte für das markengerechte Umsetzen Ihrer TV-Spots ins Internet. Diese Entwicklung wird von uns operativ
Mit dem Portal beschreiten UFA und Gruner + Jahr nach eigenen Angaben "neue Wege auf dem Gebiet der Bewegtbild-Werbung". Was auf Floaded zu sehen sein wird, nennen die Beteiligten 'Branded Entertainment'. Bei Floaded können Künstler eigene professionell
To promote the horror movie, “The Number 23,” New Line Cinema set up confession booths with video cameras in D.C. bars. As people confessed to various things, editors quickly cut the clips and then streamed them over banner ads across sites like MySp
The graphical ad unit, which TiVo calls a "program placement," appears at the end of a recorded program, on the screen asking viewers if they want to delete the show. It is designed to give advertisers a way to reach TiVo's more than 4.4 million subscribe
video ads seen on clips as "pre-roll" don't yet resonate with consumers: they don't notice the ads, don't interact with them and are fairly negative about ads that interfere with their viewing enjoyment.
one model that has proven quite effective is video advertising that resides on a web page, where visitors can "interact" by playing the clip. a site which provides the visitor the choice to click-on videos that are of interest.
