American Advertising Federation: Umfrage zu Internet-Trends in der US-Werbeindustie (PowerPoint)
Von Bertram am 15. November 2006PPT-Datei mit sehr interessanten Daten: More than half (53%) of the 168 respondents said they expect 20% or more of their TV advertising budgets to shift into online video by 2010. “The determining factor will be the sheer volume of online opportunities
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